5 Amazing Website Trends to Impress in 2018

2018 has stepped up the game for several websites. With eCommerce dominating, and every business looking for an opening to go online, the need for a good website is higher than ever. Several CMS tools and web development tools have become hugely sought after today. However, the trick to making your website good-looking isn't pouring in cash, but in designing the smaller elements wisely. Always be on the lookout for a good web design company!

Web Design Trends 2018

Here are 5 popular website trends to opt in 2018:

1) Crisp and Large Background Images: The first thing you notice when you visit a website isn't the textual content, but the visual content. Images gel more with the brain than long sentences do. Having a crisp and clear image relevant to your business in the background will help catch the user's attention and make him delve in further.

2) Mobile-Friendly Website: This wouldn't have been necessary a few years back. However with the advent of m-commerce and the quick spreading of social media, mobiles have become a core part of every individual's life. Having a mobile-friendly business site will not only help attract more users, but also increase the interaction from the existing ones. Even website development companies are trying to facilitate mobile-friendly development.

3) Dynamic Experiences: Users like interaction. The reasons static websites die down quick is because ultimately they are boring. Having dynamic elements like GIFs and videos on your website that cater similar content will engage the audience more and retain their attention. Their attention once retained can be capitalized as they convert from audience into customers.

4) Bright Color Combinations: Vibrance instantly makes users latch on to your website. Instead of staring at a black and white page, they'd prefer a colorful alternative. Make sure your website has bright colors and neat schemes.

5) Minimal UI: Over the years minimalism has made a place in everyone's heart. With the sleek design it offers, everyone prefers having a minimal representation over a clustered one. A page loaded with information will get no response, but one with 2-3 neat lines will get all the attention. Make your website only contain what's necessary, remove all the other elements.

The process has become simpler in 2018, keep as little as needed on your site, and keep it neat. Voila! You have an amazing website now. Looking for Web Developers in USA? Call Openwave! Our dynamic work management and prompt delivery will ensure you have comfortable experience with us.

4 Important Things to Consider While Investing in Bitcoin

Bitcoin is on every talk today! Why is it so special? With this cryptocurrency floating in the market, we are looking ahead at a digitized and universal currency. There are one too many things that make bitcoin the viral news article it has become today! The very term, however, has the perfect ingredients to brew confusion and doubts, making it seem like a deceiving cause. 

Here are 4 things to know before you invest in it: 

What is Meant by Bitcoin? 

This is like any other currency in the world. The only predominant difference being, bitcoin is a cryptocurrency and USD, EUR, etc. are physical currencies. Unlike the latter, it is decentralized; meaning that it isn’t under any government or bank’s control. Additionally, it is a completely digital medium, allowing effortless peer-to-peer money transfer without any middleman interference.

Is Bitcoin 100% Secure? 

No. If you are choosing to invest in bitcoin awed by its security, you are mistaken. Like every online entity, bitcoin too can be hacked; however, the transactions are 100% anonymous and relatively tough to hack into. Bitcoin data is stored on the blockchain network that essentially exists online, making it vulnerable to attacks the same as any other internet element.

How to Buy Bitcoins? 

They aren’t an extra-terrestrial entity! Purchasing bitcoins is similar to other buys – through cash. Once you have made a wallet for bitcoins, you can contact the several online services that sell it for real-time money.

Can I Secure My Bitcoins? 

One thing to keep in mind is that being an online element, bitcoin is more vulnerable to theft than hard cash. There are companies that have expertise solely in protecting bitcoins and serve as an online crypto-bank. Due to the high worth of bitcoins, their security is no joke; and you should take extreme measures if you are trading in high amounts.

This day was always coming. With every element of our day-to-day life being digitized, the currency would soon join the wagon. Bitcoin offers a lot of benefits – security, unification, and efficiency in transactions; to name some. The time is right if you are looking to invest in bitcoins! Contact Openwave to know about the benefit of bitcoins, how to mine them and the best way to keep your wallet secure!

6 Incredible Hacks for Email Marketing in 2018!

Among the majority of marketing strategies enterprises employ today, email marketing has to be one of the most efficient ones that appeal directly to the user from their inbox. If you own a firm or are looking forward to email marketing for your business, don’t miss out on these amazing hacks that’ll give you equally amazing results!

1.) Don’t end up in the Spam Folder

It is vital to get prior permission from the user as well as not annoying them by sending a bunch of irrelevant emails frequently. Keep the subject of your emails clear and catchy. A majority of users tend to dump emails into spam folder just by taking a look at the subject.

2.) Cater to the Right Audience

Merely sending emails to a large number of people or subscribers will not boost your business. Catering to the right subscribers is the key. Offer them fresh content and interesting offers as an incentive for signing up.

3.) The Customer is the First Priority

This is not something new. Although studies show that existing customers are more likely to make frequent purchases than new customers. So place your existing customers one slot above the prospective ones. Deliver them relevant content and exclusive offers and they are sure to shower the love back.

4.) Make use of Automation

When it’s possible to track your customer’s activities, you could email automation to drop them a message at the right moment as they are browsing through something. It has been proven that companies that use automation for marketing are more successful than those that don’t.

5.) Personalization is Important

If you make users feel like they are just one among the many in the herd, there are chances that they will not show much interest in your mails. But, when you make them feel like the email has been made keeping their previous activities in mind, they will show more interest in checking out your website.

6.) Focus more on the Psychological Side of Marketing Data

You should be able to look beyond spreadsheets and numbers representing consumer data and focus on what’s more important - analyzing the behavior of your consumers. This will help you sort out important products from the unimportant ones.

For expert email marketing strategies, get in touch with Openwave today! Call us +1(212)209.1537 | Get Free Quote - info@openwavecomp.com

Switch to the Internet for Marketing Your Products and Make the Best out of Business

Why does marketing have to be so tough? Why can’t we just sell products without the hassle of a thousand methods? Well, with so many businesses around, it’s not easy. The competition is too high. The traditional means of marketing have been labeled‘old’ as new and more efficient strategies are finding foot among the entrepreneurs. With everything going on the internet, can marketing choose to stay out of it? No. In fact, the internet has opened up broader avenues to promote products among the relevant audience in a more economical manner, making marketing possible for everyone! Check out these 4 ways digital marketing techniques are taking over the global business.

1.) Search Engines to the Rescue

What’s the most basic thing internet-users encounter? The search engine of course. If your website can rank on the first few pages, especially the first page, of the search results, then you are about to see a surge of customers on your website. For this, you need to input relevant keywords on your website. This is called SEO or Search Engine Optimization. SEO not only drives ample traffic, it is also cost-efficient while providing higher returns on investment.

2.) Social Media Fans

With social media platforms like Twitter, Facebook, etc., boasting a million and more users and targeted ads, what could be a better way to introduce or promote your website or brand to a larger audience? Even though the task at hand could be difficult when it comes to social media advertising, it is worth the time and money.

3.) Using E-mail to Grab Attention

Did you think that e-mails are underrated? Then you’re wrong. E-mails indeed have been one of the most effective ways of marketing businesses online. Sending emails to clients, packed with the latest news about your offers and products will work wonders for your business, making them repeatedly return to shop from you.

4.) Mobile is the New Market

Studies show that most people prefer mobiles over other devices for their shopping needs. And optimizing your website or advertisements for mobile is the best way you can facilitate more customers and thereby efficiently market your product.

Openwave can help you establish a hold on the digital marketing domain, contact now! 

Call us +1(212)209.1537 | Free Quote - info@openwavecomp.com

Facts about Live-Chat that Prove it Maximizes Conversions on your Website

     Have you ever visited a website and been greeted by a very welcoming chat pop-up from the admin? Then you’re already familiar with the concept of live chats. On observing closely, you’ll find that tonnes of websites are testing the waters for live chats and it seems that most of their customers are loving it!

But, will live chats increase conversions in all cases?

Well, the short answer is ‘No’. There are certain tips and tricks to this. Not only that, while incorporating a live-chat into the website, some things need to be taken care of which, if done in the right manner, will help you rake in more money and increase conversions. There are at times, the conversions decrease instead of giving the desired results, so it is important to have the right technology and approach. Although live chats have been known to work for all sites, the implementation process behind each one may differ.

So, how does it optimize conversions, really?

Live chat has only been hitting the shelves for a short time. For consumers, it means no waiting in long calls, no eagerly-waiting for a reply or mail; just chat with a real person (added advantage over chat-bots) to get real-time information on the product they’re interested in. This ensures that they make purchases before they lose interest in the product and more inquiries turn into sales!

What should I keep in mind before earmarking live-chat for my website?

The customer is the king! You must delve in to study more about them, their countries of residence, if they’re genuine or time-wasters, providing ample and timely customer support, etc. When it comes to the technical side, you must know how to pick the right software for your setup. Get these right and you’re sure to increase conversions.

Some tricks of the trade!

     1. When you offer ‘Live-chat’, it should, in essence, be live. Offline messaging can test your user’s patience.

       2. The chat facility should be round-the-clock.

       3. Ensure quick responses, if possible, under 15 seconds.

How do I set it up on my website?

Now that you’re convinced about the benefits of live-chat, if you’re looking forward to implementing it, hire expert services from Openwave, a web and app development company.

Latest 3 Parameters to Consider When Choosing a Payment Gateway - 2018

Making the selection of the most suitable payment gateway

      You may put in whatever level of effort in conceiving the idea of your web or mobile application and then designing it to perfection. But if you do not select the right payment gateway for it, you are just never going to able to get the most out of monetizing your avenue. This is why it becomes really crucial to put in the initial research in know what your business needs in terms of a payment portal.

Here are a few parameters which should drive your choice of the most apt payment gateway:

Ease of Change and Flexibility

      As your eCommerce website grows, not only will your web or mobile avenue scale up in size, but it is also bound to become all the more complex. This is when you would need your payment gateway to respond to the call as well, and hence the last thing you need is to be stuck with a gateway which would just not embrace changes.

     The Geographical Reach

      A web avenue or a mobile application truly transcends the barriers of geography and this is why it is able to handle a customer base spreading across continents and countries. In order to cater to the needs of geographically dispersed users and to have them effectively making secured transactions on your avenue, you need a payment gateway which can operate in all these specific geographies. Look for essential features such as support for various currencies, acceptance of international credit cards, etc. in your web gateway.

     Strength of the Security Wrapper

      Leaks and lapses in your gateway are going to hurt both the stability and reputation of your business really badly, and this will also eventually turn away customers from your avenue. This is where you want security features such as Safe Pay, PCI compliance and others enabled in the solution you eventually stand to choose.

      Stuck between choices of payment gateways and not knowing where to go? Get Openwave’s assistance by calling us today, and let the best payment gateway development company in US guide you with the most suitable one for your Web Avenue or mobile application.

Realizing the Power of Joomla as your Web Avenue's CMS

Look through the internet and what do you think is the resource which drives it? It undoubtedly is content and this is the reason why some of the highest grossing businesses over the internet are content driven ones, be it simple news and advertising avenues or full blown search engines. When you are looking to drive such a content centered business, you cannot just afford to be reckless about managing content over it, as this is soon going to overwhelm you. This is where a lot of content management systems like Joomla, Drupal and others have found use.

Below are a Few Major traits of Joomla which make it apt as a CMS for Web Avenues:

1. A Quick Starting Application

A uniform web editor and administrative console which is the backbone of Joomla CMS make it have a simple and gradient-less learning curve. What this means to you is that you no longer need to spend hours and hours figuring out how to build a content page or try and explain this to other parties involved in the process.

2. A Free Platform

The advantage of exploring Joomla web development is that you would not need to dish out any money in license fees. Being an open source platform, anyone be it an individual or a company can choose to start building content driven websites using Joomla and this is truly a no-cost solution to a humongous content management problem.

3. No Programming Background Required

This is one of the major reasons why Joomla has been able to penetrate so much as a content management platform. The platform requires minimal knowledge of any programming constructs and just about every administrative activity can be handled through a functionality rich-console.

4. Great Menu Creation Features

If you have a business website you would undoubtedly want to categorize your product or service offerings into menus, and this is something which will be extremely easy to do with Joomla.

Have all these benefits got you excited about the prospects of implementing Joomla as the framework to manage content for your web avenue? Then Openwave's renowned and well established expertise in Joomla CMS can serve you well! Hire developers in New York from us!