3 Killer Steps to Constructively Boost Your E-commerce Sales This Holiday Season

The growth of your business could either be stagnated or barely improve despite all your efforts to run a successful show. During such a scenario, it would be wise to implement tactics that actually bring returns and get you to the center of the game. It is a well-known fact that holiday seasons abundantly increase sales due to the widespread mood of shopping. Capturing the market at the right time in the right spot is the key to have your e-commerce sales going through the roof! 

Boost Your E-commerce Sales This Holiday Season

Here are 3 killer steps to constructively boost your e-commerce holiday sales: 

1. Master SEO: 

You need to focus on attracting organic traffic. SEO is a great way to do it if done properly. One method is creating as many back-links as you can and increase the score of your domain to achieve a higher domain rank. This will create more chances for your website to appear in the first or the first few pages of the search engines. 

2. Gain Visibility in Social Media: 

The quickest and most efficient way to get recognized is via social media. Engage with people on popular social media platforms and create a strong awareness of your brand. Capitalize on the holiday season to connect with them personally to drive traffic to your website this festive season and boost your sales.

3. Announce Promotions and Discounts:

Holiday seasons are all about offers on sales. Announce as many promotions and discounts as you can to attract customers and subsequently increase the sales of your e-commerce store. When you satisfy the customers this season, they will not hesitate to return back to your store later. 

Tip - Once you have customers coming into your store and buying your items, you get a decent idea of which item sells best. Show-case the top-selling items and increases their conversion rates. 

It’s time for pro-active work this holiday season. You have potential opportunities coming your way. Openwave provides custom eCommerce solutions so that you can take your business to the next level! Waste no time and hire the best eCommerce developers in New York, today!

Top 6 Ecommerce Web Design Features For Better Conversion Rates

The ultimate goal of setting up an e-commerce store is to strive to maximize sales of products displayed and reach higher conversion rates. There are some key elements of e-commerce website design that potentially influence conversion rates. Here, we expose those features to you so that you can enjoy an e-store that has set sail and is on course! 

Ecommerce Web Design Features

 Here are the top 6 web design features to boost conversion rates in eCommerce:

Good Quality Images and Videos of Products:
Use the best quality image of the products available to create a great first impression. Enable visitors to view the products from all directions and angles as well as zoom in and out. Having short and descriptive videos about the product will take the impression to the next level, thus increasing e-commerce sales.

Descriptive Content:
It is really important to describe the products to visitors and inform them of their uses. Users are convinced of the usefulness of products if they are well-informed. It helps them decide if they need them or not. Therefore, providing descriptive content on your website is very crucial for closing a sale.

Easy Check-Out:
Implementing too many steps for making a purchase and checking out from your website can easily make buyers refrain from buying and drop the process midway. Minimize the process as much as possible for maximum conversion rates.

Quick Navigation:
Introduce an efficient search tab for visitors to quickly navigate to the product of interest. This is again time-saving and effort-minimizing for buyers.

Customer Support:
Sometimes, customers would like to know more about a product, its shipment and other details. It's unlikely that you can anticipate all sorts of queries. So, it’s beneficial for them if you could offer a live chat to help out with their queries.

Customer Reviews:
Make sure you enable customers to have a voice in your e-store. The more positive reviews a product gets, the more likely it is to be sold t again. This way, you can stick to the best-selling products and remove the ones which don’t do so well.

Implementing all these features in the website's design, you can run a very successful e-commerce store. Are you interested in starting a website for your own e-commerce store right now? Openwave, an exemplary eCommerce web development company in New York, is at your service. Get in touch with us right away!