Switch to the Internet for Marketing Your Products and Make the Best out of Business

Why does marketing have to be so tough? Why can’t we just sell products without the hassle of a thousand methods? Well, with so many businesses around, it’s not easy. The competition is too high. The traditional means of marketing have been labeled‘old’ as new and more efficient strategies are finding foot among the entrepreneurs. With everything going on the internet, can marketing choose to stay out of it? No. In fact, the internet has opened up broader avenues to promote products among the relevant audience in a more economical manner, making marketing possible for everyone! Check out these 4 ways digital marketing techniques are taking over the global business.

1.) Search Engines to the Rescue

What’s the most basic thing internet-users encounter? The search engine of course. If your website can rank on the first few pages, especially the first page, of the search results, then you are about to see a surge of customers on your website. For this, you need to input relevant keywords on your website. This is called SEO or Search Engine Optimization. SEO not only drives ample traffic, it is also cost-efficient while providing higher returns on investment.

2.) Social Media Fans

With social media platforms like Twitter, Facebook, etc., boasting a million and more users and targeted ads, what could be a better way to introduce or promote your website or brand to a larger audience? Even though the task at hand could be difficult when it comes to social media advertising, it is worth the time and money.

3.) Using E-mail to Grab Attention

Did you think that e-mails are underrated? Then you’re wrong. E-mails indeed have been one of the most effective ways of marketing businesses online. Sending emails to clients, packed with the latest news about your offers and products will work wonders for your business, making them repeatedly return to shop from you.

4.) Mobile is the New Market

Studies show that most people prefer mobiles over other devices for their shopping needs. And optimizing your website or advertisements for mobile is the best way you can facilitate more customers and thereby efficiently market your product.

Openwave can help you establish a hold on the digital marketing domain, contact now! 

Call us +1(212)209.1537 | Free Quote - info@openwavecomp.com

Benefits of Hiring a Professional Magento eCommerce Development Company

If the advent of the World Wide Web was the seed, the coming up of eCommerce was the watering which developed online businesses into a lush green, fruit bearing tree. Seeing the ceiling-less profits, a lot of business websites have sprung over the internet today, but the battle for a spot in the high-earning realms is still fought competitively. Magento is an ace tool which has kind of leveled this completion a bit, but it also needs some deep-rooted skills to drive a successful eCommerce web avenue over it.

What value can a professional eCommerce agency add?

If a comprehensive and full stack Magento eCommerce development is what you are after, then a professional Magento website development company is who you want by your side. This is because while it is a simplified platform to work with, there are a lot of nuances which only a professional developer can appreciate and work well with.

Making the choice of the plausible team

Look for a team of developers who have experience in helming Magento development projects of varied complexities. A certified developer is certainly preferable, but you also need to look through the portfolio of past work helmed by them, before making the choice.

Why Choose Openwave?

What if you got all the above qualities of skill and experience quoted above along with a professional and agile approach to project implementation in a single team? Openwave is a conglomerate of all these skills and can bring in the experience of over a decade to your Magento web development exercise. We are well abreast with the best practices of the trade and can implement an architecture which supports a responsive and highly customized eCommerce avenue. Connect with us today and we can have a talented team of developers allocated to your project.

What factors makes a Web Design a complete failure?

In the internet era, website is the index of your brand. As more consumers rely on websites to learn about brands, the onus is on businesses to ensure that their sites are in trend and cutting-edge in order to capture and captivate their audiences. Paying attention to the UI/UX design of the website and retaining the attention of users is the best way for businesses to maintain their edge in the market. Most websites that fail to consider this tend to make mistakes that lead to their undoing.

Here are the common design errors that lead to failure of Websites

• Lack Of Images: The key to ensuring a large network traffic is to make the website easy on the eyes. A webpage that has no supporting images and is dull with a gaudy color palette is simply unattractive for users and can lead to protracted sessions on the business website. This can in-turn affect bounce rate. Place images at strategic places on the site and ensure that they boost conversions.

• One Landing Page: The design of your page is highly crucial. Opting for a simple for simple web design with a single landing page means that your users are not provided with navigability. This can have a serious impact on the bounce rate. Pay attention to your web design and ensure that it aids in improving the navigability of your site and keeps users glued to your page without leaving it midway.

• Lack Of Interaction: If the website is lifeless with no intuitive functionality and features, then it automatically loses on consumer interest. Your website is the tool that your customers use to learn about your brand. Having a website with no interactive functionality can simply make it boring. Opt for a design that is simple and built for function. This can help in making users access products of their choice with minimum effort. This coupled with strategically placed CTAs and flexible paying options can boost sales. 

Building a website? Hire expert designers and build websites that are eye-catchy. We, Openwave Computing, are a globally acclaimed IT firm and offer Web Design and Development services in New York. Get in touch with us today!

Magento considered the ideal platform for eCommerce development. Know why?

In the age of the free market economy, companies are increasingly trying methods to streamline their processes and increase their reach across the planet. With this being the case, eCommerce is the one medium all firms are increasingly looking up as it offers a great scope for scaling up. And world over, large-scale enterprises and startups alike use Magento as the staple platform for eCommerce development.

So, what makes it ideal for eCommerce applications? The following reasons throw light on its usefulness:

1. Open Source platform: Being an open source platform, it is highly lucrative for small and mid-sized businesses as they operate on a modest budget with no additional funds to purchase dedicated frameworks. Also, the large community keeps reforming the add-ons and packages thereby allowing to bring onboard a lot of cutting-edge features at almost free of cost.


2. Coder-friendly: Yet another benefit of being open source is that codes from a limitless number of third-party developers can be integrated into the platform at relatively no costs. This makes adding codes as simple as plug-and-play.


3. Efficient data handling: Magento’s stores are characterized by the fact that they are fast and can handle any amount of traffic thanks to their robust architecture. It’s also built to handle large volumes of data, fitting enough for an eCommerce organization with thousands of products on the catalog.


4. Scalability: As an eCommerce enterprise grows, it needs to be capable of handling diverse products and maintain a track on their order information. Magento’s strong point lies in the fact that it allows great functionality at the back-end when it comes to inventory management. Easy inventory management coupled with automation make it easy for reordering goods.


5. Content Management System: Content management also becomes easier as Magento offers flexibility in site development and allows the hosting of vibrant web pages that boost desirability and bring in better sales.

If you are a business looking to develop the best eCommerce platform, then Magento should be your choice. We, Openwave Computing, offer superior quality Magento web development services in New York. Drop an inquiry to know more about our ecommerce solutions at info@openwavecomp.com