5 Practical Reasons Why You Should Choose PHP For Web Development

PHP programming is known for its highly efficient scripting capabilities. It has become extremely powerful over a series of updates and still stands to be the first choice of many renowned webmasters across the globe. Being highly lucrative and popular for so many years, its influence has benefited so many individuals and ventures all the same.

PHP Web Application Development Services

Here are 5 practical reasons why you should choose PHP for web development:

1) Easy To Work With:

Although exhaustive features are available for deployment, PHP scripting is fairly easy to learn.  It is simple to understand which makes developing all the more feasible for anyone. Moreover, it is consistent with all popular operating systems making it highly accessible.

2) Open Source and Relatively Economic:

Investing on this platform is not only cheap but also extremely rewarding for the kind of functionality it renders. Since it is open source, actualizing PHP in your website is quite possible without any payment at all. Further developments and modifications by professionals will require you to shell some money. Otherwise, it easily the most affordable web solutions available today.

3) Highly Flexible:

This scripting language provides a wide range of features which enables you to access and modify several databases including MySQL, Prophet, DB2, and others. Such flexibility provides room for cross-platform applications which increases your capabilities manifold and allows you to perform several important tasks without breaking a sweat!

4) Fast and Extensive:

Actions can be performed at extremely high speeds as the server is not squeezed with a lot of workload. This improves productivity and enhances the development process entirely. Additionally, it hosts and endless number of libraries which can be employed to support your work and carry them out more effectively.

All these features make PHP extremely robust and flexible simultaneously. When it comes to web development, PHP undoubtedly holds a position in the top ladder. If you are looking for a professional PHP web developer in New York, get in touch with Openwave! Our team is eagerly waiting to offer its services just for you! We are only one call away. Connect with us now!

How A Professional Web Design Company Can Up Your Game

In this era of digitization, a global shift from the physical world to the virtual space is observed quite evidently. It is absolutely necessary to have a virtual presence in order to be relevant now. The competition is too tight and many are racing against time to reach the top of the ladder. In such a scenario, it is important to be agile, efficient and trustworthy to overtake your competitors and win more customers for your business.

Professional Website Design

Here are 5 reasons why you should be hiring a professional web design company: 

1) Search Engine Optimization:

It is one of the key factors to improving discoverability of your website. Popular search engines like Google employ unique algorithms to retrieve quality content from the ocean of information uploaded every second. Professionals can optimize your content such that it gets within the radar of search engines and also displayed in the first page of search results.

2) Build A Robust and Reliable Website:

It is not enough to have your website visible. It must be stable enough to tackle huge traffic if it happens to pay you a visit and secure enough to overcome any potential threat that might be posed. It is best to be equipped with powerful tools and features to combat, not only the wave of viewers but also to ensure safety and security.

3) Unique and Improved Web Designs:

With so many websites out there, yours should have a fantastic yet unique outlook to catch the eyes of customers. It is also important to remember that is isn’t all about the looks. Functionality and extensibility also play a huge role in creating a good impression that lasts among visitors. Since professional developers know what in the game and what isn’t, they tend to have a better idea of how to create successful designs.

4) Faster Load Times:

Research reveals that customers leave the website it if takes more than 3 seconds to load. Customer retention is really important to achieve better conversion rates. So, it is highly recommended to improve load times of pages and encourage them to spend more time with your virtual address.

5) High Compatibility With Latest Technologies:

Mobile technologies are ever-evolving and many are hungry for the best. If your website is not compatible with what users prefer, you are likely to lose a lot of potential customers. So, it is important to continuously update and upgrade to stay in the game.

Due to all the reasons mentioned above, it becomes obvious why it is advantageous to get in touch with a professional web design company to create a winning website. Openwave is one such company based in New York. It professionally caters for your needs and actively updates to suit the highly demanding market. Call us to get your quote, today!

3 Amazing Implementations Of Blockchain In 2018!

The world today hinges on the several technological advancements we have made! Blockchain has been one of the pivotal points in the growth of several industries. From enhancing efficiency to improving safety, it equips businesses with a plethora of facilities ranging from good to best and increases the overall value of a venture. Society today is seeing a massive boom in all industries in the form of digitization. E-Commerce, automated industries, are some of the many examples, that the online platform is more of a playground that the physical world! To protect this sphere of technological proliferation, we need a stupendous element, immune to hacks and one which solidifies a business inside-out. The answer to this is blockchain.

Blockchain Development Company in New York

Here are 3 amazing implementations 2018 has seen in blockchain development:

1) Trading: The world of trading sees too big a crowd measure. From stocks to foreign exchange, the fields lie in plenty. A problem faced by several traders is the security of their data and reception of their winnings. A conventional broker might take a week or two to send the profits through, due to the complicated process involved and stock partners not having freedom of access. With blockchain, however, this problem is eliminated; every investor has a copy of required documents, leaving no need for authentication, thereby speeding the entire process several times.

2) E-Commerce: To say e-commerce is rising, would be a massive understatement. eCommerce is a field that rose, and has taken to the skies today! Millions of businesses exist online today, and millions more lie in the making. Businesses online often face problems in the fields of authentication and payments. Blockchain helps out these ventures by securing payments through Smart Contracts and cryptocurrencies that solidify a transaction and keep a detailed track of each user and his/her purchase.

Related: 5 Benefits of Using Blockchain in eCommerce

3) Healthcare: A field that surpasses all else in terms of advancements. We have come all the way long in the field of healthcare. From letting small infections leave we stumped, to finding cures for the incurable. The world of healthcare benefits greatly through blockchain, by allowing the exchange and protection of crucial patient information. This leads to immaculate maintenance of patient records, inevitably reducing the costs they sustain while simultaneously improving their experience.

Related: Blockchain And Its Impacts On Healthcare Industry

From e-wallets to smart contracts to complete global transparency - blockchain is empowering businesses far and wide with its stupendous provisions, which are becoming more flexible by the day! Your venture can scale to the top in no time, with the blockchain expert - Openwave! Hire our expert Blockchain Developers in New York, and watch as your business blossoms magnificently. Call us today to know more!

4 Reasons Why Drupal Web Development Is Advantageous For You

Content available on the internet is so vast that it could get really hard to find your virtual address, i.e., your website. With the world actively participating in the web, there's an urgent need to sort the way content is being uploaded. Drupal is a popular content management system used by several businesses for their websites. While it provides a professional outlook, its features are quite extensive and attractive simultaneously. 

Drupal Website Development Company in New York

Here are 4 captivating advantage of Drupal that you need to know:   

1) Open Source and Highly Customizable

One big advantage of Drupal is that it is open source, meaning it is free! Also, you can develop it further to customize it the way you want to and gain better control of your website. It's extremely useful when you want to work on web designs and improve functionality. It's undoubtedly one of the best CMS solutions one could hope for!

2) API Support:

Drupal comes with a highly flexible application programming interfaces which allow you to integrate all the popular social media modules, using analytics tools and other extensions. This enables you with the power to easily reach users from across the globe and also analyze various data that is produced in the process.

3) SEO-Friendly: 

This is another winning feature of Drupal. SEO has become extremely important to gain visibility on the internet. This CMS makes it fairly easy to achieve this feat. It lessens the burden on you and what's really attractive is that it does it quite efficiently. So, don't be surprised when you see traffic making its way to your website.

4) Responsive and Mobile-Ready:

Drupal understands the importance of smartphones and mobile applications. Therefore, it made sure it didn't compromise on being mobile-ready, again minimizing your work! You can directly manage content on the mobile version. This proves the incredible flexibility of this CMS.

It is well established that using Drupal can give your website a big thrust and win the recognition your business deserves. Moreover, it allows you to efficiently manage content by giving you more control. If you are interested in enjoying such benefits, connect with Openwave - the leading Drupal Website Development Company in New York! Get your free quote, today!

3 Killer Steps to Constructively Boost Your E-commerce Sales This Holiday Season

The growth of your business could either be stagnated or barely improve despite all your efforts to run a successful show. During such a scenario, it would be wise to implement tactics that actually bring returns and get you to the center of the game. It is a well-known fact that holiday seasons abundantly increase sales due to the widespread mood of shopping. Capturing the market at the right time in the right spot is the key to have your e-commerce sales going through the roof! 

Boost Your E-commerce Sales This Holiday Season

Here are 3 killer steps to constructively boost your e-commerce holiday sales: 

1. Master SEO: 

You need to focus on attracting organic traffic. SEO is a great way to do it if done properly. One method is creating as many back-links as you can and increase the score of your domain to achieve a higher domain rank. This will create more chances for your website to appear in the first or the first few pages of the search engines. 

2. Gain Visibility in Social Media: 

The quickest and most efficient way to get recognized is via social media. Engage with people on popular social media platforms and create a strong awareness of your brand. Capitalize on the holiday season to connect with them personally to drive traffic to your website this festive season and boost your sales.

3. Announce Promotions and Discounts:

Holiday seasons are all about offers on sales. Announce as many promotions and discounts as you can to attract customers and subsequently increase the sales of your e-commerce store. When you satisfy the customers this season, they will not hesitate to return back to your store later. 

Tip - Once you have customers coming into your store and buying your items, you get a decent idea of which item sells best. Show-case the top-selling items and increases their conversion rates. 

It’s time for pro-active work this holiday season. You have potential opportunities coming your way. Openwave provides custom eCommerce solutions so that you can take your business to the next level! Waste no time and hire the best eCommerce developers in New York, today!

Top 6 Ecommerce Web Design Features For Better Conversion Rates

The ultimate goal of setting up an e-commerce store is to strive to maximize sales of products displayed and reach higher conversion rates. There are some key elements of e-commerce website design that potentially influence conversion rates. Here, we expose those features to you so that you can enjoy an e-store that has set sail and is on course! 

Ecommerce Web Design Features

 Here are the top 6 web design features to boost conversion rates in eCommerce:

Good Quality Images and Videos of Products:
Use the best quality image of the products available to create a great first impression. Enable visitors to view the products from all directions and angles as well as zoom in and out. Having short and descriptive videos about the product will take the impression to the next level, thus increasing e-commerce sales.

Descriptive Content:
It is really important to describe the products to visitors and inform them of their uses. Users are convinced of the usefulness of products if they are well-informed. It helps them decide if they need them or not. Therefore, providing descriptive content on your website is very crucial for closing a sale.

Easy Check-Out:
Implementing too many steps for making a purchase and checking out from your website can easily make buyers refrain from buying and drop the process midway. Minimize the process as much as possible for maximum conversion rates.

Quick Navigation:
Introduce an efficient search tab for visitors to quickly navigate to the product of interest. This is again time-saving and effort-minimizing for buyers.

Customer Support:
Sometimes, customers would like to know more about a product, its shipment and other details. It's unlikely that you can anticipate all sorts of queries. So, it’s beneficial for them if you could offer a live chat to help out with their queries.

Customer Reviews:
Make sure you enable customers to have a voice in your e-store. The more positive reviews a product gets, the more likely it is to be sold t again. This way, you can stick to the best-selling products and remove the ones which don’t do so well.

Implementing all these features in the website's design, you can run a very successful e-commerce store. Are you interested in starting a website for your own e-commerce store right now? Openwave, an exemplary eCommerce web development company in New York, is at your service. Get in touch with us right away!

5 Amazing Website Trends to Impress in 2018!

Secure Your Business, Call Openwave and Get a Payment Gateway Developed!

Secure Your Business, Call Openwave and Get a Payment Gateway Developed!

How Blockchain and eCommerce Make A Winning Pair

With the internet becoming so widely used, it was not going to be long before the commercial industry came over. e-commerce is all the rage today, as businesses continue to establish their dominance online! Having physical shops don't cut it anymore, there's a completely different and huge audience online. With e-commerce having made such a huge impact, the focus now shifts to online shops' security. Maintaining a secure eCommerce Payment Gateway and inventory is a challenge, and what better way to secure a business than implement blockchain solutions?   

            

Blockchain Technology in eCommerce

Here's how blockchain and e-commerce go hand-in-hand:

1) Increased Efficiency: Existing online is all about efficiency. If your site isn't fast or responsive enough, your customers will go elsewhere! Blockchain has a decentralized architecture, making it capable of delivering streamlined operations. Additionally, it provided smart contracts which will seamlessly secure and improve the process of payments and transactions.

2) Complete Transparency: The decentralized and shared nature of blockchain makes it impossible for fraudulent actions to take place. The shared ledger records all the transactions that take place and these are unchangeable. This means a blockchain powered business will have world-class processing speed, efficient functioning and a completely traceable system.

3) Pocket-Friendly: One of the best ways to impress and retain your customers is by making the payment process secure and efficient. Blockchain offers terrific payment security by facilitating cryptocurrency payment. This is the perfect eCommerce Solution for easing payment processes. Paying through cryptocurrencies eliminates the need for incurring a processing fee, bettering the experience of both dealer and buyer!

4) Reliability: Cloud and other storage media have a centralized nature, making them prone to hacks. No matter how tight the security, there is always a way to bypass it. However, since blockchain is decentralized, hacking into it is close to impossible! This feature helps businesses immensely.Businesses have to grow along with trends today, and blockchain is the latest in line! Blockchain has secured thousands of businesses and is continuing to provide stellar benefits. Want to give your e-commerce website the much-needed technological nudge? Call Openwave! We offer stellar Blockchain Solutions in New York City at completely affordable rates! Get a free quote today.

5 Amazing Website Trends to Impress in 2018

2018 has stepped up the game for several websites. With eCommerce dominating, and every business looking for an opening to go online, the need for a good website is higher than ever. Several CMS tools and web development tools have become hugely sought after today. However, the trick to making your website good-looking isn't pouring in cash, but in designing the smaller elements wisely. Always be on the lookout for a good web design company!

Web Design Trends 2018

Here are 5 popular website trends to opt in 2018:

1) Crisp and Large Background Images: The first thing you notice when you visit a website isn't the textual content, but the visual content. Images gel more with the brain than long sentences do. Having a crisp and clear image relevant to your business in the background will help catch the user's attention and make him delve in further.

2) Mobile-Friendly Website: This wouldn't have been necessary a few years back. However with the advent of m-commerce and the quick spreading of social media, mobiles have become a core part of every individual's life. Having a mobile-friendly business site will not only help attract more users, but also increase the interaction from the existing ones. Even website development companies are trying to facilitate mobile-friendly development.

3) Dynamic Experiences: Users like interaction. The reasons static websites die down quick is because ultimately they are boring. Having dynamic elements like GIFs and videos on your website that cater similar content will engage the audience more and retain their attention. Their attention once retained can be capitalized as they convert from audience into customers.

4) Bright Color Combinations: Vibrance instantly makes users latch on to your website. Instead of staring at a black and white page, they'd prefer a colorful alternative. Make sure your website has bright colors and neat schemes.

5) Minimal UI: Over the years minimalism has made a place in everyone's heart. With the sleek design it offers, everyone prefers having a minimal representation over a clustered one. A page loaded with information will get no response, but one with 2-3 neat lines will get all the attention. Make your website only contain what's necessary, remove all the other elements.

The process has become simpler in 2018, keep as little as needed on your site, and keep it neat. Voila! You have an amazing website now. Looking for Web Developers in USA? Call Openwave! Our dynamic work management and prompt delivery will ensure you have comfortable experience with us.

4 Important Things to Consider While Investing in Bitcoin

Bitcoin is on every talk today! Why is it so special? With this cryptocurrency floating in the market, we are looking ahead at a digitized and universal currency. There are one too many things that make bitcoin the viral news article it has become today! The very term, however, has the perfect ingredients to brew confusion and doubts, making it seem like a deceiving cause. 

Here are 4 things to know before you invest in it: 

What is Meant by Bitcoin? 

This is like any other currency in the world. The only predominant difference being, bitcoin is a cryptocurrency and USD, EUR, etc. are physical currencies. Unlike the latter, it is decentralized; meaning that it isn’t under any government or bank’s control. Additionally, it is a completely digital medium, allowing effortless peer-to-peer money transfer without any middleman interference.

Is Bitcoin 100% Secure? 

No. If you are choosing to invest in bitcoin awed by its security, you are mistaken. Like every online entity, bitcoin too can be hacked; however, the transactions are 100% anonymous and relatively tough to hack into. Bitcoin data is stored on the blockchain network that essentially exists online, making it vulnerable to attacks the same as any other internet element.

How to Buy Bitcoins? 

They aren’t an extra-terrestrial entity! Purchasing bitcoins is similar to other buys – through cash. Once you have made a wallet for bitcoins, you can contact the several online services that sell it for real-time money.

Can I Secure My Bitcoins? 

One thing to keep in mind is that being an online element, bitcoin is more vulnerable to theft than hard cash. There are companies that have expertise solely in protecting bitcoins and serve as an online crypto-bank. Due to the high worth of bitcoins, their security is no joke; and you should take extreme measures if you are trading in high amounts.

This day was always coming. With every element of our day-to-day life being digitized, the currency would soon join the wagon. Bitcoin offers a lot of benefits – security, unification, and efficiency in transactions; to name some. The time is right if you are looking to invest in bitcoins! Contact Openwave to know about the benefit of bitcoins, how to mine them and the best way to keep your wallet secure!

6 Incredible Hacks for Email Marketing in 2018!

Among the majority of marketing strategies enterprises employ today, email marketing has to be one of the most efficient ones that appeal directly to the user from their inbox. If you own a firm or are looking forward to email marketing for your business, don’t miss out on these amazing hacks that’ll give you equally amazing results!

1.) Don’t end up in the Spam Folder

It is vital to get prior permission from the user as well as not annoying them by sending a bunch of irrelevant emails frequently. Keep the subject of your emails clear and catchy. A majority of users tend to dump emails into spam folder just by taking a look at the subject.

2.) Cater to the Right Audience

Merely sending emails to a large number of people or subscribers will not boost your business. Catering to the right subscribers is the key. Offer them fresh content and interesting offers as an incentive for signing up.

3.) The Customer is the First Priority

This is not something new. Although studies show that existing customers are more likely to make frequent purchases than new customers. So place your existing customers one slot above the prospective ones. Deliver them relevant content and exclusive offers and they are sure to shower the love back.

4.) Make use of Automation

When it’s possible to track your customer’s activities, you could email automation to drop them a message at the right moment as they are browsing through something. It has been proven that companies that use automation for marketing are more successful than those that don’t.

5.) Personalization is Important

If you make users feel like they are just one among the many in the herd, there are chances that they will not show much interest in your mails. But, when you make them feel like the email has been made keeping their previous activities in mind, they will show more interest in checking out your website.

6.) Focus more on the Psychological Side of Marketing Data

You should be able to look beyond spreadsheets and numbers representing consumer data and focus on what’s more important - analyzing the behavior of your consumers. This will help you sort out important products from the unimportant ones.

For expert email marketing strategies, get in touch with Openwave today! Call us +1(212)209.1537 | Get Free Quote - info@openwavecomp.com

Switch to the Internet for Marketing Your Products and Make the Best out of Business

Why does marketing have to be so tough? Why can’t we just sell products without the hassle of a thousand methods? Well, with so many businesses around, it’s not easy. The competition is too high. The traditional means of marketing have been labeled‘old’ as new and more efficient strategies are finding foot among the entrepreneurs. With everything going on the internet, can marketing choose to stay out of it? No. In fact, the internet has opened up broader avenues to promote products among the relevant audience in a more economical manner, making marketing possible for everyone! Check out these 4 ways digital marketing techniques are taking over the global business.

1.) Search Engines to the Rescue

What’s the most basic thing internet-users encounter? The search engine of course. If your website can rank on the first few pages, especially the first page, of the search results, then you are about to see a surge of customers on your website. For this, you need to input relevant keywords on your website. This is called SEO or Search Engine Optimization. SEO not only drives ample traffic, it is also cost-efficient while providing higher returns on investment.

2.) Social Media Fans

With social media platforms like Twitter, Facebook, etc., boasting a million and more users and targeted ads, what could be a better way to introduce or promote your website or brand to a larger audience? Even though the task at hand could be difficult when it comes to social media advertising, it is worth the time and money.

3.) Using E-mail to Grab Attention

Did you think that e-mails are underrated? Then you’re wrong. E-mails indeed have been one of the most effective ways of marketing businesses online. Sending emails to clients, packed with the latest news about your offers and products will work wonders for your business, making them repeatedly return to shop from you.

4.) Mobile is the New Market

Studies show that most people prefer mobiles over other devices for their shopping needs. And optimizing your website or advertisements for mobile is the best way you can facilitate more customers and thereby efficiently market your product.

Openwave can help you establish a hold on the digital marketing domain, contact now! 

Call us +1(212)209.1537 | Free Quote - info@openwavecomp.com

Facts about Live-Chat that Prove it Maximizes Conversions on your Website

     Have you ever visited a website and been greeted by a very welcoming chat pop-up from the admin? Then you’re already familiar with the concept of live chats. On observing closely, you’ll find that tonnes of websites are testing the waters for live chats and it seems that most of their customers are loving it!

But, will live chats increase conversions in all cases?

Well, the short answer is ‘No’. There are certain tips and tricks to this. Not only that, while incorporating a live-chat into the website, some things need to be taken care of which, if done in the right manner, will help you rake in more money and increase conversions. There are at times, the conversions decrease instead of giving the desired results, so it is important to have the right technology and approach. Although live chats have been known to work for all sites, the implementation process behind each one may differ.

So, how does it optimize conversions, really?

Live chat has only been hitting the shelves for a short time. For consumers, it means no waiting in long calls, no eagerly-waiting for a reply or mail; just chat with a real person (added advantage over chat-bots) to get real-time information on the product they’re interested in. This ensures that they make purchases before they lose interest in the product and more inquiries turn into sales!

What should I keep in mind before earmarking live-chat for my website?

The customer is the king! You must delve in to study more about them, their countries of residence, if they’re genuine or time-wasters, providing ample and timely customer support, etc. When it comes to the technical side, you must know how to pick the right software for your setup. Get these right and you’re sure to increase conversions.

Some tricks of the trade!

     1. When you offer ‘Live-chat’, it should, in essence, be live. Offline messaging can test your user’s patience.

       2. The chat facility should be round-the-clock.

       3. Ensure quick responses, if possible, under 15 seconds.

How do I set it up on my website?

Now that you’re convinced about the benefits of live-chat, if you’re looking forward to implementing it, hire expert services from Openwave, a web and app development company.

Latest 3 Parameters to Consider When Choosing a Payment Gateway - 2018

Making the selection of the most suitable payment gateway

      You may put in whatever level of effort in conceiving the idea of your web or mobile application and then designing it to perfection. But if you do not select the right payment gateway for it, you are just never going to able to get the most out of monetizing your avenue. This is why it becomes really crucial to put in the initial research in know what your business needs in terms of a payment portal.

Here are a few parameters which should drive your choice of the most apt payment gateway:

Ease of Change and Flexibility

      As your eCommerce website grows, not only will your web or mobile avenue scale up in size, but it is also bound to become all the more complex. This is when you would need your payment gateway to respond to the call as well, and hence the last thing you need is to be stuck with a gateway which would just not embrace changes.

     The Geographical Reach

      A web avenue or a mobile application truly transcends the barriers of geography and this is why it is able to handle a customer base spreading across continents and countries. In order to cater to the needs of geographically dispersed users and to have them effectively making secured transactions on your avenue, you need a payment gateway which can operate in all these specific geographies. Look for essential features such as support for various currencies, acceptance of international credit cards, etc. in your web gateway.

     Strength of the Security Wrapper

      Leaks and lapses in your gateway are going to hurt both the stability and reputation of your business really badly, and this will also eventually turn away customers from your avenue. This is where you want security features such as Safe Pay, PCI compliance and others enabled in the solution you eventually stand to choose.

      Stuck between choices of payment gateways and not knowing where to go? Get Openwave’s assistance by calling us today, and let the best payment gateway development company in US guide you with the most suitable one for your Web Avenue or mobile application.