In the internet era, website is the index of your brand. As more consumers rely on websites to learn about brands, the onus is on businesses to ensure that their sites are in trend and cutting-edge in order to capture and captivate their audiences. Paying attention to the UI/UX design of the website and retaining the attention of users is the best way for businesses to maintain their edge in the market. Most websites that fail to consider this tend to make mistakes that lead to their undoing.
Here are the common design errors that lead to failure of Websites
- Lack Of Images: The key to ensuring a large network traffic is to make the website easy on the eyes. A webpage that has no supporting images and is dull with a gaudy color palette is simply unattractive for users and can lead to protracted sessions on the business website. This can in-turn affect bounce rate. Place images at strategic places on the site and ensure that they boost conversions.
- One Landing Page: The design of your page is highly crucial. Opting for a simple for simple web design with a single landing page means that your users are not provided with navigability. This can have a serious impact on the bounce rate. Pay attention to your web design and ensure that it aids in improving the navigability of your site and keeps users glued to your page without leaving it midway.
- Lack Of Interaction: If the website is lifeless with no intuitive functionality and features, then it automatically loses on consumer interest. Your website is the tool that your customers use to learn about your brand. Having a website with no interactive functionality can simply make it boring. Opt for a design that is simple and built for function. This can help in making users access products of their choice with minimum effort. This coupled with strategically placed CTAs and flexible paying options can boost sales.
Building a website? Hire expert designers and build websites that are eye-catchy. We, Openwave Computing, are a globally acclaimed IT firm and offer Web Design and Development services in New York. Get in touch with us today!
