6 Incredible Hacks for Email Marketing in 2018!

Among the majority of marketing strategies enterprises employ today, email marketing has to be one of the most efficient ones that appeal directly to the user from their inbox. If you own a firm or are looking forward to email marketing for your business, don’t miss out on these amazing hacks that’ll give you equally amazing results!

1.) Don’t end up in the Spam Folder

It is vital to get prior permission from the user as well as not annoying them by sending a bunch of irrelevant emails frequently. Keep the subject of your emails clear and catchy. A majority of users tend to dump emails into spam folder just by taking a look at the subject.

2.) Cater to the Right Audience

Merely sending emails to a large number of people or subscribers will not boost your business. Catering to the right subscribers is the key. Offer them fresh content and interesting offers as an incentive for signing up.

3.) The Customer is the First Priority

This is not something new. Although studies show that existing customers are more likely to make frequent purchases than new customers. So place your existing customers one slot above the prospective ones. Deliver them relevant content and exclusive offers and they are sure to shower the love back.

4.) Make use of Automation

When it’s possible to track your customer’s activities, you could email automation to drop them a message at the right moment as they are browsing through something. It has been proven that companies that use automation for marketing are more successful than those that don’t.

5.) Personalization is Important

If you make users feel like they are just one among the many in the herd, there are chances that they will not show much interest in your mails. But, when you make them feel like the email has been made keeping their previous activities in mind, they will show more interest in checking out your website.

6.) Focus more on the Psychological Side of Marketing Data

You should be able to look beyond spreadsheets and numbers representing consumer data and focus on what’s more important - analyzing the behavior of your consumers. This will help you sort out important products from the unimportant ones.

For expert email marketing strategies, get in touch with Openwave today! Call us +1(212)209.1537 | Get Free Quote - info@openwavecomp.com

Switch to the Internet for Marketing Your Products and Make the Best out of Business

Why does marketing have to be so tough? Why can’t we just sell products without the hassle of a thousand methods? Well, with so many businesses around, it’s not easy. The competition is too high. The traditional means of marketing have been labeled‘old’ as new and more efficient strategies are finding foot among the entrepreneurs. With everything going on the internet, can marketing choose to stay out of it? No. In fact, the internet has opened up broader avenues to promote products among the relevant audience in a more economical manner, making marketing possible for everyone! Check out these 4 ways digital marketing techniques are taking over the global business.

1.) Search Engines to the Rescue

What’s the most basic thing internet-users encounter? The search engine of course. If your website can rank on the first few pages, especially the first page, of the search results, then you are about to see a surge of customers on your website. For this, you need to input relevant keywords on your website. This is called SEO or Search Engine Optimization. SEO not only drives ample traffic, it is also cost-efficient while providing higher returns on investment.

2.) Social Media Fans

With social media platforms like Twitter, Facebook, etc., boasting a million and more users and targeted ads, what could be a better way to introduce or promote your website or brand to a larger audience? Even though the task at hand could be difficult when it comes to social media advertising, it is worth the time and money.

3.) Using E-mail to Grab Attention

Did you think that e-mails are underrated? Then you’re wrong. E-mails indeed have been one of the most effective ways of marketing businesses online. Sending emails to clients, packed with the latest news about your offers and products will work wonders for your business, making them repeatedly return to shop from you.

4.) Mobile is the New Market

Studies show that most people prefer mobiles over other devices for their shopping needs. And optimizing your website or advertisements for mobile is the best way you can facilitate more customers and thereby efficiently market your product.

Openwave can help you establish a hold on the digital marketing domain, contact now! 

Call us +1(212)209.1537 | Free Quote - info@openwavecomp.com