Facts about Live-Chat that Prove it Maximizes Conversions on your Website

     Have you ever visited a website and been greeted by a very welcoming chat pop-up from the admin? Then you’re already familiar with the concept of live chats. On observing closely, you’ll find that tonnes of websites are testing the waters for live chats and it seems that most of their customers are loving it!

But, will live chats increase conversions in all cases?

Well, the short answer is ‘No’. There are certain tips and tricks to this. Not only that, while incorporating a live-chat into the website, some things need to be taken care of which, if done in the right manner, will help you rake in more money and increase conversions. There are at times, the conversions decrease instead of giving the desired results, so it is important to have the right technology and approach. Although live chats have been known to work for all sites, the implementation process behind each one may differ.

So, how does it optimize conversions, really?

Live chat has only been hitting the shelves for a short time. For consumers, it means no waiting in long calls, no eagerly-waiting for a reply or mail; just chat with a real person (added advantage over chat-bots) to get real-time information on the product they’re interested in. This ensures that they make purchases before they lose interest in the product and more inquiries turn into sales!

What should I keep in mind before earmarking live-chat for my website?

The customer is the king! You must delve in to study more about them, their countries of residence, if they’re genuine or time-wasters, providing ample and timely customer support, etc. When it comes to the technical side, you must know how to pick the right software for your setup. Get these right and you’re sure to increase conversions.

Some tricks of the trade!

     1. When you offer ‘Live-chat’, it should, in essence, be live. Offline messaging can test your user’s patience.

       2. The chat facility should be round-the-clock.

       3. Ensure quick responses, if possible, under 15 seconds.

How do I set it up on my website?

Now that you’re convinced about the benefits of live-chat, if you’re looking forward to implementing it, hire expert services from Openwave, a web and app development company.

Latest 3 Parameters to Consider When Choosing a Payment Gateway - 2018

Making the selection of the most suitable payment gateway

      You may put in whatever level of effort in conceiving the idea of your web or mobile application and then designing it to perfection. But if you do not select the right payment gateway for it, you are just never going to able to get the most out of monetizing your avenue. This is why it becomes really crucial to put in the initial research in know what your business needs in terms of a payment portal.

Here are a few parameters which should drive your choice of the most apt payment gateway:

Ease of Change and Flexibility

      As your eCommerce website grows, not only will your web or mobile avenue scale up in size, but it is also bound to become all the more complex. This is when you would need your payment gateway to respond to the call as well, and hence the last thing you need is to be stuck with a gateway which would just not embrace changes.

     The Geographical Reach

      A web avenue or a mobile application truly transcends the barriers of geography and this is why it is able to handle a customer base spreading across continents and countries. In order to cater to the needs of geographically dispersed users and to have them effectively making secured transactions on your avenue, you need a payment gateway which can operate in all these specific geographies. Look for essential features such as support for various currencies, acceptance of international credit cards, etc. in your web gateway.

     Strength of the Security Wrapper

      Leaks and lapses in your gateway are going to hurt both the stability and reputation of your business really badly, and this will also eventually turn away customers from your avenue. This is where you want security features such as Safe Pay, PCI compliance and others enabled in the solution you eventually stand to choose.

      Stuck between choices of payment gateways and not knowing where to go? Get Openwave’s assistance by calling us today, and let the best payment gateway development company in US guide you with the most suitable one for your Web Avenue or mobile application.