5 Amazing Website Trends to Impress in 2018

2018 has stepped up the game for several websites. With eCommerce dominating, and every business looking for an opening to go online, the need for a good website is higher than ever. Several CMS tools and web development tools have become hugely sought after today. However, the trick to making your website good-looking isn't pouring in cash, but in designing the smaller elements wisely. Always be on the lookout for a good web design company!

Web Design Trends 2018

Here are 5 popular website trends to opt in 2018:

1) Crisp and Large Background Images: The first thing you notice when you visit a website isn't the textual content, but the visual content. Images gel more with the brain than long sentences do. Having a crisp and clear image relevant to your business in the background will help catch the user's attention and make him delve in further.

2) Mobile-Friendly Website: This wouldn't have been necessary a few years back. However with the advent of m-commerce and the quick spreading of social media, mobiles have become a core part of every individual's life. Having a mobile-friendly business site will not only help attract more users, but also increase the interaction from the existing ones. Even website development companies are trying to facilitate mobile-friendly development.

3) Dynamic Experiences: Users like interaction. The reasons static websites die down quick is because ultimately they are boring. Having dynamic elements like GIFs and videos on your website that cater similar content will engage the audience more and retain their attention. Their attention once retained can be capitalized as they convert from audience into customers.

4) Bright Color Combinations: Vibrance instantly makes users latch on to your website. Instead of staring at a black and white page, they'd prefer a colorful alternative. Make sure your website has bright colors and neat schemes.

5) Minimal UI: Over the years minimalism has made a place in everyone's heart. With the sleek design it offers, everyone prefers having a minimal representation over a clustered one. A page loaded with information will get no response, but one with 2-3 neat lines will get all the attention. Make your website only contain what's necessary, remove all the other elements.

The process has become simpler in 2018, keep as little as needed on your site, and keep it neat. Voila! You have an amazing website now. Looking for Web Developers in USA? Call Openwave! Our dynamic work management and prompt delivery will ensure you have comfortable experience with us.

Switch to the Internet for Marketing Your Products and Make the Best out of Business

Why does marketing have to be so tough? Why can’t we just sell products without the hassle of a thousand methods? Well, with so many businesses around, it’s not easy. The competition is too high. The traditional means of marketing have been labeled‘old’ as new and more efficient strategies are finding foot among the entrepreneurs. With everything going on the internet, can marketing choose to stay out of it? No. In fact, the internet has opened up broader avenues to promote products among the relevant audience in a more economical manner, making marketing possible for everyone! Check out these 4 ways digital marketing techniques are taking over the global business.

1.) Search Engines to the Rescue

What’s the most basic thing internet-users encounter? The search engine of course. If your website can rank on the first few pages, especially the first page, of the search results, then you are about to see a surge of customers on your website. For this, you need to input relevant keywords on your website. This is called SEO or Search Engine Optimization. SEO not only drives ample traffic, it is also cost-efficient while providing higher returns on investment.

2.) Social Media Fans

With social media platforms like Twitter, Facebook, etc., boasting a million and more users and targeted ads, what could be a better way to introduce or promote your website or brand to a larger audience? Even though the task at hand could be difficult when it comes to social media advertising, it is worth the time and money.

3.) Using E-mail to Grab Attention

Did you think that e-mails are underrated? Then you’re wrong. E-mails indeed have been one of the most effective ways of marketing businesses online. Sending emails to clients, packed with the latest news about your offers and products will work wonders for your business, making them repeatedly return to shop from you.

4.) Mobile is the New Market

Studies show that most people prefer mobiles over other devices for their shopping needs. And optimizing your website or advertisements for mobile is the best way you can facilitate more customers and thereby efficiently market your product.

Openwave can help you establish a hold on the digital marketing domain, contact now! 

Call us +1(212)209.1537 | Free Quote - info@openwavecomp.com

What factors makes a Web Design a complete failure?

In the internet era, website is the index of your brand. As more consumers rely on websites to learn about brands, the onus is on businesses to ensure that their sites are in trend and cutting-edge in order to capture and captivate their audiences. Paying attention to the UI/UX design of the website and retaining the attention of users is the best way for businesses to maintain their edge in the market. Most websites that fail to consider this tend to make mistakes that lead to their undoing.

Here are the common design errors that lead to failure of Websites

• Lack Of Images: The key to ensuring a large network traffic is to make the website easy on the eyes. A webpage that has no supporting images and is dull with a gaudy color palette is simply unattractive for users and can lead to protracted sessions on the business website. This can in-turn affect bounce rate. Place images at strategic places on the site and ensure that they boost conversions.

• One Landing Page: The design of your page is highly crucial. Opting for a simple for simple web design with a single landing page means that your users are not provided with navigability. This can have a serious impact on the bounce rate. Pay attention to your web design and ensure that it aids in improving the navigability of your site and keeps users glued to your page without leaving it midway.

• Lack Of Interaction: If the website is lifeless with no intuitive functionality and features, then it automatically loses on consumer interest. Your website is the tool that your customers use to learn about your brand. Having a website with no interactive functionality can simply make it boring. Opt for a design that is simple and built for function. This can help in making users access products of their choice with minimum effort. This coupled with strategically placed CTAs and flexible paying options can boost sales. 

Building a website? Hire expert designers and build websites that are eye-catchy. We, Openwave Computing, are a globally acclaimed IT firm and offer Web Design and Development services in New York. Get in touch with us today!

Why should you pay attention while Hiring a Web Developer?

When it comes to developing and maintaining your business website, it is crucial to pay attention to who you partner with. In the age of social media, where even the simplest of typos and gaffes can blow up into a full-fledged scandal, paying attention to detail and ensuring accuracy should be your first order of business. If you are developing a web application, it is crucial to opt for a developer who can develop a solution that is tested rigorously and is foolproof.

Failing to make the right choice could lead to the following mishaps:

• Lack of Coordination: Lack of internal consensus and coordination in the development team could cost you in terms of the quality of the final product.

• Sloppy Coding: If the firm you are partnering with does not pay attention to the code then you are likely to end up with a product that is not scalable and faces a lot of bugs along the life cycle.

• Insufficient safeguards: The hallmark of a good developer is the security measures and safeguards they incorporate in the website. Improper security gateways could compromise your platform and leave it vulnerable to miscreants.

• Unsatisfactory deployment: When your development team is inefficient, it could severely impact the delivery timeline and the quality of the deployment of your product.

• Maintenance constraints: Code that is developed with an inexperienced team is likely to suffer from snags and bugs. Maintaining such a code is notoriously difficult as an unstructured architecture is likely to make it difficult for third-party developers that are tasked with repairs.

This is why you should hire a web development company that is experienced and well-rounded. Use these criteria to get the best partner: 

1. Technical Acumen
2. Operational experience in the industry
3. Quality assurance
4. Team Composition
5. Promised timeline for delivery.
6. Coding guidelines and standards.
7. Testing Practices
8. Ease of deployment
9. Product Maintenance
10. Cost of Development

If you are looking for a company who fulfills all the criteria mentioned above, then get in touch with Openwave Computing LLC, a leading web design & development company in New York. Give us a call today!

Why invest in Web Development for better Business Performance?

Almost three decades after the advent of the World Wide Web, we are still dependent on websites and their broad reach as a means to showcase our businesses. Even in the year 2017, websites have only grown in the number, with the tagline being "If it's important, there's already a website for it". Such is the influence websites have on our cultures.

However, not all businesses across the globe embrace web development the way they need to. Several large B2B and B2C firms use web pages only as an online directory that has their contact information and their portfolio. On the contrary, these businesses need to adopt a model where their services can be accessed online as well.

Here's why websites should invest in web development as a part of their customer outreach: 

1. Online presence

Having a website helps businesses increase their online presence. This directly translates into brand recall and consumers usually gauge the efficacy of a business by the standard of their website. By developing a website that is elegant and trendy, businesses can score brownie points. Important features such as customer service can also be integrated into these websites.

2. Marketing

Websites act like online directories that convey all the information about a business. By utilizing the website as a landing page for all digital marketing and social media marketing promotions, businesses can bring several leads to the website and get the best ROI on their marketing investments.

3. Sales & Revenues

With the new generation of consumers embracing eCommerce in a big way, it is imperative that businesses find a way to deliver their services partly or in whole through the online route. Not only does this increase the sales, in the long run, it also improves the brand image to one of being "trendy" and "futuristic". 

4. Cost-effectiveness

An eCommerce-enabled website can help keep your business costs low and help you transfer the benefits to your customers by means of competitive pricing. This, in turn, helps increase the sales volume.

If you are a business who is yet to be initiated into the world of web development, Openwave Compuitng LLC can help you. We offer superior web development services in New York and help businesses hire web developers with technical proficiency for their requirements.