What factors makes a Web Design a complete failure?

In the internet era, website is the index of your brand. As more consumers rely on websites to learn about brands, the onus is on businesses to ensure that their sites are in trend and cutting-edge in order to capture and captivate their audiences. Paying attention to the UI/UX design of the website and retaining the attention of users is the best way for businesses to maintain their edge in the market. Most websites that fail to consider this tend to make mistakes that lead to their undoing.

Here are the common design errors that lead to failure of Websites

• Lack Of Images: The key to ensuring a large network traffic is to make the website easy on the eyes. A webpage that has no supporting images and is dull with a gaudy color palette is simply unattractive for users and can lead to protracted sessions on the business website. This can in-turn affect bounce rate. Place images at strategic places on the site and ensure that they boost conversions.

• One Landing Page: The design of your page is highly crucial. Opting for a simple for simple web design with a single landing page means that your users are not provided with navigability. This can have a serious impact on the bounce rate. Pay attention to your web design and ensure that it aids in improving the navigability of your site and keeps users glued to your page without leaving it midway.

• Lack Of Interaction: If the website is lifeless with no intuitive functionality and features, then it automatically loses on consumer interest. Your website is the tool that your customers use to learn about your brand. Having a website with no interactive functionality can simply make it boring. Opt for a design that is simple and built for function. This can help in making users access products of their choice with minimum effort. This coupled with strategically placed CTAs and flexible paying options can boost sales. 

Building a website? Hire expert designers and build websites that are eye-catchy. We, Openwave Computing, are a globally acclaimed IT firm and offer Web Design and Development services in New York. Get in touch with us today!

PHP - The Best Choice for your Website Development Platform

Businesses across the globe today seek to have a formidable online presence. Owning a website is today a dire necessity for businesses as consumers today are all over the internet. With this being the case, the demand for developing feature-rich websites is at an all-time high - and the platform that is most preferred for Web Development is PHP.

Programming Language is a hit with Developers:

Open source and Free

It is an open source language that is supported by thousands of developers across the globe and requires no licensing fees to build and operate. This makes it to build a web app at low costs.

Cross-platform compatibility

It is compatible with several leading OSs such as Windows, Mac OS, and Linux. It also boasts of compatibility with prominent web servers such as Apache and IIS. This makes it more flexible to deploy across several platforms with ease integrations.

Robust Security

As it is open source, it enjoys compatibility with hundreds of free security plugins that are available on the market. These layers make it easy for developers to integrate multiple layers of security on to the platform and make it robust.

Easy maintenance

The platform boasts of several tools that make maintenance more convenient. As it uses its own memory space, PHP allows easy operation of sites with large operations such as eCommerce and CRM. It also enjoys better loading time than other platforms.

Looking to build an internet-based brand? If so, PHP is for you! Opt for web development from Openwave Computing, a leading PHP web application development company in New York and take the first step towards carving your online identity.

Why should you pay attention while Hiring a Web Developer?

When it comes to developing and maintaining your business website, it is crucial to pay attention to who you partner with. In the age of social media, where even the simplest of typos and gaffes can blow up into a full-fledged scandal, paying attention to detail and ensuring accuracy should be your first order of business. If you are developing a web application, it is crucial to opt for a developer who can develop a solution that is tested rigorously and is foolproof.

Failing to make the right choice could lead to the following mishaps:

• Lack of Coordination: Lack of internal consensus and coordination in the development team could cost you in terms of the quality of the final product.

• Sloppy Coding: If the firm you are partnering with does not pay attention to the code then you are likely to end up with a product that is not scalable and faces a lot of bugs along the life cycle.

• Insufficient safeguards: The hallmark of a good developer is the security measures and safeguards they incorporate in the website. Improper security gateways could compromise your platform and leave it vulnerable to miscreants.

• Unsatisfactory deployment: When your development team is inefficient, it could severely impact the delivery timeline and the quality of the deployment of your product.

• Maintenance constraints: Code that is developed with an inexperienced team is likely to suffer from snags and bugs. Maintaining such a code is notoriously difficult as an unstructured architecture is likely to make it difficult for third-party developers that are tasked with repairs.

This is why you should hire a web development company that is experienced and well-rounded. Use these criteria to get the best partner: 

1. Technical Acumen
2. Operational experience in the industry
3. Quality assurance
4. Team Composition
5. Promised timeline for delivery.
6. Coding guidelines and standards.
7. Testing Practices
8. Ease of deployment
9. Product Maintenance
10. Cost of Development

If you are looking for a company who fulfills all the criteria mentioned above, then get in touch with Openwave Computing LLC, a leading web design & development company in New York. Give us a call today!

Reasons why you should opt for WordPress Website Development

Do you run a business? Are you contemplating an online presence? Chances are you have already consulted with quite a few website development companies who have all given you the name of the same platform to go ahead with WordPress.

When it comes to CMS platforms, WordPress is the real star as it enjoys enormous popularity across the globe. With an estimated 80 million websites powered by the CMS, it has become an in-demand platform even after several years from its original release.

So, what gives WordPress the edge that its competitors have not been able to replicate? Let’s find out:

• Aesthetics: Unlike most CMSs on the market, WordPress boasts of a vast online theme library. With thousands of free and paid themes at the disposal of website developers, building a unique site is very easy to accomplish.


• Agility: Building an agile website that is full of features is best possible when the platform used for development is WordPress. Thanks to its large open source community, the WordPress ecosystem is thriving with thousands of free plugins and add-ons which allow integration of cutting-edge functionality into the website.


• Safeguards: Security is never a concern as the CMS platform allows the incorporation of additional layers of safeguards through custom-developed plugins. This is highly useful for eCommerce websites which require foolproof security to promote their businesses.


• Backend Control: Administration of the website is simplified due to an intuitive UI at the backend which allows addition and management of content with relative ease. The dashboard is developed with a diverse user base in mind, and is, therefore devoid of any coding requirements. All actions are based on a GUI.


• Visibility: From customizable URLs to auto-generated meta tags, there are a host of features which make this platform a digital marketer’s best tool. The platform is SEO-ready and aids in boosting the organic reach of the website on the internet by delivering a high rank on the SERPs.

Build your website and create an effective branding medium for your business. Get the support of Openwave Computing for custom web development. We offer WordPress website development services in leading markets such as New York.

What can one distinguish between HTML and PHP? How are they unique?

In the era of web-based commerce, there are two major languages that play a prominent role in the development of websites - HTML and PHP. Any web developer worth his salt is expected to have an expertise in one of these languages. They power millions of websites globally. That being said, what is the significance of these languages and how do they differ from each other?

What it is? Where are they used?

PHP, which stands for "PHP: Hypertext Processor", is an open source server scripting language that is used to develop web pages and add elements at the server.

HTML stands for Hyper Text Markup Language. It is a standard markup language that is used by developers along with CSS and JavaScript to develop web pages and web apps. 

Similarities

• They're both Open source languages that boast of a wide developer community with millions of patrons across the globe 
• They're compatible with most browsers and can flawlessly across devices.
• They both boast of AJAX compatibility and can integrate with it. However, HTML is compatible on the front-end while PHP integrates with the back-end.

Differences

• The main difference is that HTML is a markup language while PHP is a general-purpose programming language
• HTML is used on the front-end side or Client-side of the applications; it powers the UI and is used to design the web page for it to be used by the client. PHP, on the other hand, is a server-side language. This means that it is used to power and run all the applications that a website may provide.
• HTML can be used to create static pages that require no database and do not offer any mode of interaction. PHP, on the other side, allows integration of component to the front-end to incorporate dynamic elements into the design.

If you are looking to develop a website that can help you offer services over the internet, then PHP should be your choice with the front end developed using Javascript or CSS or HTML. This helps you add new elements to your website and improve your service periodically. Openwave Computing, is a leading PHP development company in New York you can get in touch with to develop a dynamic website and meet your business needs.

Web Applications: What are they and What Benefits do they offer?

Ever since the advent of the internet, several offline commercial activities and applications have found their way to the web. With the internet being an all-pervasive force, businesses and entrepreneurs increasingly rely on the internet to offer their services. And how do they offer these? Via Web-based Applications!

Web applications refer to programs that are designed to run on the browser. Unlike static websites, these have a dynamic framework that communicates with the server for information and processing. Some of the most common web apps one might come across include, emails, online social networking sites, eCommerce platforms, etc. All of these applications run out of servers and are usually written using languages such as PHP, Dotnet, and HTML5.

What are the advantages offered by Web Applications?

• Availability of both open-source and closed-source languages for flexible development of apps.
• A convenient mode of offering services to customers around the globe with an easy-to-use interface for end-users.
• Data storage and maintenance is easy thanks to the availability of servers which store all the data in a centralized and remote location.
• The same internet browser can be used to offer multiple applications by multiple providers, thereby making it a one-stop interface for a variety of activities, ranging from Social Networking to eCommerce.
• Web apps can be made responsive, i.e., they can be accessed from both desktops and smartphones.
• As the apps run on browsers, they offer platform independence. This means that applications no longer have to be developed for individual operating systems.

Building a web-based application is simple and requires a basic understanding of the languages. However, when building apps for business or an industry-grade purpose, it is important that the promoters opt for a professional with immense experience in web application development. 

If you don't know where to start looking for one, then reach out to Openwave Computing, a leading web application development company in New York. With a global team of developers, the company develops pioneering web applications in languages such as PHP and Dotnet!

Benefits offered by developing a Dedicated Website for your services

Are you a retailer? Is your business predominantly dependent on offline sales? In the information era, consumers are increasingly dependent on Websites to navigate the abundant product choices that are offered and gauge the efficacy of a service based on the online presence of the brand.

If you don’t have a website yet, then your business is likely to run into obscurity! While we don’t mean to sound alarm bells, the market is definitely progressing towards the domain of online commerce and so should you.

If you are a Business and you intend to build a website, here are all the benefits that you stand to enjoy:

1. Boost the customer bases: 

The internet is a vast market with billions of users. With a website, this entire audience can be now targeted as the customer base has no geographical limitations. 

2. Trims down expenditure:

By offering services through websites, several overhead costs can be eliminated and the operations can be made lean.

3. Optimized Marketing:

With Google Adsense and targeted campaigns, the marketing spends can be optimized for different demographics and better RoI can be enjoyed.

4. Better Accessibility:

The best advantage offered by websites is their accessibility. This make it easy for consumers to know more about the services offered and make informed choices.

5. Increased Engagement:

It is easier to improve customer engagement as web pages can be kept dynamic and be filled with interactive content.

6. Stronger Sales:

Compared to conventional retail, online stores have far fewer bottlenecks when it comes to making sales. By optimizing the checkout process, retailers can post stronger sales.

7. Customer Loyalty:

Websites are the best way to retain regular customers. By offering them both choice and luxury in making purchases, brands can ensure they can be retained in the long run.

8. Easier to pivot:

The effort required to revamp a website and push the brand into a different vertical is very easy in online commerce compared to offline retail. This can help businesses adapt themselves to the changing market dynamics.

If you are looking to hire developers who can assist you with building a full-fledged website and fit your bill with much room to spare, get in touch with Openwave Computing, a leading web development services provider company in New York with a significant presence in North America. To avail our exceptional services, call our sales team today!