What can one distinguish between HTML and PHP? How are they unique?

In the era of web-based commerce, there are two major languages that play a prominent role in the development of websites - HTML and PHP. Any web developer worth his salt is expected to have an expertise in one of these languages. They power millions of websites globally. That being said, what is the significance of these languages and how do they differ from each other?

What it is? Where are they used?

PHP, which stands for "PHP: Hypertext Processor", is an open source server scripting language that is used to develop web pages and add elements at the server.

HTML stands for Hyper Text Markup Language. It is a standard markup language that is used by developers along with CSS and JavaScript to develop web pages and web apps. 

Similarities

• They're both Open source languages that boast of a wide developer community with millions of patrons across the globe 
• They're compatible with most browsers and can flawlessly across devices.
• They both boast of AJAX compatibility and can integrate with it. However, HTML is compatible on the front-end while PHP integrates with the back-end.

Differences

• The main difference is that HTML is a markup language while PHP is a general-purpose programming language
• HTML is used on the front-end side or Client-side of the applications; it powers the UI and is used to design the web page for it to be used by the client. PHP, on the other hand, is a server-side language. This means that it is used to power and run all the applications that a website may provide.
• HTML can be used to create static pages that require no database and do not offer any mode of interaction. PHP, on the other side, allows integration of component to the front-end to incorporate dynamic elements into the design.

If you are looking to develop a website that can help you offer services over the internet, then PHP should be your choice with the front end developed using Javascript or CSS or HTML. This helps you add new elements to your website and improve your service periodically. Openwave Computing, is a leading PHP development company in New York you can get in touch with to develop a dynamic website and meet your business needs.

Web Applications: What are they and What Benefits do they offer?

Ever since the advent of the internet, several offline commercial activities and applications have found their way to the web. With the internet being an all-pervasive force, businesses and entrepreneurs increasingly rely on the internet to offer their services. And how do they offer these? Via Web-based Applications!

Web applications refer to programs that are designed to run on the browser. Unlike static websites, these have a dynamic framework that communicates with the server for information and processing. Some of the most common web apps one might come across include, emails, online social networking sites, eCommerce platforms, etc. All of these applications run out of servers and are usually written using languages such as PHP, Dotnet, and HTML5.

What are the advantages offered by Web Applications?

• Availability of both open-source and closed-source languages for flexible development of apps.
• A convenient mode of offering services to customers around the globe with an easy-to-use interface for end-users.
• Data storage and maintenance is easy thanks to the availability of servers which store all the data in a centralized and remote location.
• The same internet browser can be used to offer multiple applications by multiple providers, thereby making it a one-stop interface for a variety of activities, ranging from Social Networking to eCommerce.
• Web apps can be made responsive, i.e., they can be accessed from both desktops and smartphones.
• As the apps run on browsers, they offer platform independence. This means that applications no longer have to be developed for individual operating systems.

Building a web-based application is simple and requires a basic understanding of the languages. However, when building apps for business or an industry-grade purpose, it is important that the promoters opt for a professional with immense experience in web application development. 

If you don't know where to start looking for one, then reach out to Openwave Computing, a leading web application development company in New York. With a global team of developers, the company develops pioneering web applications in languages such as PHP and Dotnet!

Benefits offered by developing a Dedicated Website for your services

Are you a retailer? Is your business predominantly dependent on offline sales? In the information era, consumers are increasingly dependent on Websites to navigate the abundant product choices that are offered and gauge the efficacy of a service based on the online presence of the brand.

If you don’t have a website yet, then your business is likely to run into obscurity! While we don’t mean to sound alarm bells, the market is definitely progressing towards the domain of online commerce and so should you.

If you are a Business and you intend to build a website, here are all the benefits that you stand to enjoy:

1. Boost the customer bases: 

The internet is a vast market with billions of users. With a website, this entire audience can be now targeted as the customer base has no geographical limitations. 

2. Trims down expenditure:

By offering services through websites, several overhead costs can be eliminated and the operations can be made lean.

3. Optimized Marketing:

With Google Adsense and targeted campaigns, the marketing spends can be optimized for different demographics and better RoI can be enjoyed.

4. Better Accessibility:

The best advantage offered by websites is their accessibility. This make it easy for consumers to know more about the services offered and make informed choices.

5. Increased Engagement:

It is easier to improve customer engagement as web pages can be kept dynamic and be filled with interactive content.

6. Stronger Sales:

Compared to conventional retail, online stores have far fewer bottlenecks when it comes to making sales. By optimizing the checkout process, retailers can post stronger sales.

7. Customer Loyalty:

Websites are the best way to retain regular customers. By offering them both choice and luxury in making purchases, brands can ensure they can be retained in the long run.

8. Easier to pivot:

The effort required to revamp a website and push the brand into a different vertical is very easy in online commerce compared to offline retail. This can help businesses adapt themselves to the changing market dynamics.

If you are looking to hire developers who can assist you with building a full-fledged website and fit your bill with much room to spare, get in touch with Openwave Computing, a leading web development services provider company in New York with a significant presence in North America. To avail our exceptional services, call our sales team today!

Reasons why you should invest in PHP Web Application Development

With most businesses today seeking to have an online presence, it is quite a competitive market. As more and more consumers chose eCommerce as their preferred mode of interaction with the market, a functional web service is more than a mere business tool as it adds brand value. With this being the case, the demand for developing web applications with platforms such as PHP is on an upward trend.

Here are the reasons why it is considered advantageous over the rest:

• Open source and re-usable: It is an open-source language. This makes it easy for developers to source various free plug-ins and integrate them easily into the app. This reduces development time drastically and benefits both the developers and the clients. Also, code reusability is a major benefit that is offered by the platform. 

• Cross-platform operability and Easy Deployment: The major benefit offered by PHP is that it is highly compatible and can run on all leading operating systems such as Windows, Mac OS, and Linux. Thanks to its compatibility with prominent web servers such as Apache and IIS, PHP websites are easily deployable on most servers and also enjoy the support of several players in the market who offer services for the same. 

• Durable performance and Robust Security: It is a reliable web language that incorporates several features that are aimed at maintaining security. It is highly scalable and can be used to write applications that can receive large traffic. Several free security plug-ins are available in the market which makes it easy for the developers to add layers of security atop the PHP application. 

• Ease of development: PHP utilizes its own memory space. This reduces loading time and server workload immensely thereby leading to high processing speeds that are required for critical applications such as CRM, CMS, and eCommerce. This is why some of the world’s most popular websites are built using it. 

If you are looking to adopt an internet-based business model, then you reach a reliable web experts. Openwave Computing, a leading PHP web application development company in New York you can contact the team to receive world-class services for free quote at info@openwavecomp.com

Developing .NET applications? Follow these 9 practices meticulously

Businesses across the globe today prefer to offer their services through the internet thanks to its widespread usage - and .NET Applications, due to their robust security and interoperability are preferred over other development options. While ease of development is a vital aspect of .net frameworks development, developers should also pay attention to the process itself as following the right guidelines is vital for an efficient final product.

Some of the Guidelines to be followed:

1. Traditional Coding practices: It is advisable to maintain consistency while writing code. Using a standardized layout and choice of variables can help with error detection and ease the cleanup.


2. Measure Performance: The performance of codes should be monitored and measured using several performance analyzers that are available on the market. This can help fine-tune performance.


3. Security parameters: Security is a major concern for any business application. Developers should always take precaution such as using SQL parameters instead of concatenating strings while building SQL queries.


4. Using "string.format" method: Developers should pay attention and ensure that the string length is set to 0. Also, variable checks should be used to measure string length instead of constructors.


5. Architecture of the framework: Using an appropriate architecture or pattern such as MVC while using the .NET framework is recommended as it helps in keeping the platform efficient.


6. Increased Use of Inheritance: Inheritance features allow code use and reuse. Using this in .NET development can help reduce coding and testing efforts.


7. Avoiding round trips: Incorporating Ajax UI is recommended as it helps incorporate client-side validation without needing for a postback or page refresh.


8. Dispose/Close: Developers should ensure that Close/Dispose methods need to be incorporated wherever possible. This helps use connections as and when required and keeps the process efficient.


9. DataReader: Wherever cached data are not necessary, using a DataReader is more efficient and helps with efficient data binding.

The best way to ensure that all stipulated rules are adhered to is to hire a dedicated .NET developer who is immensely experienced and can guide the project to a successful completion. Team up with Openwave Computing to hire dedicated .NET web application experts.

Magento considered the ideal platform for eCommerce development. Know why?

In the age of the free market economy, companies are increasingly trying methods to streamline their processes and increase their reach across the planet. With this being the case, eCommerce is the one medium all firms are increasingly looking up as it offers a great scope for scaling up. And world over, large-scale enterprises and startups alike use Magento as the staple platform for eCommerce development.

So, what makes it ideal for eCommerce applications? The following reasons throw light on its usefulness:

1. Open Source platform: Being an open source platform, it is highly lucrative for small and mid-sized businesses as they operate on a modest budget with no additional funds to purchase dedicated frameworks. Also, the large community keeps reforming the add-ons and packages thereby allowing to bring onboard a lot of cutting-edge features at almost free of cost.


2. Coder-friendly: Yet another benefit of being open source is that codes from a limitless number of third-party developers can be integrated into the platform at relatively no costs. This makes adding codes as simple as plug-and-play.


3. Efficient data handling: Magento’s stores are characterized by the fact that they are fast and can handle any amount of traffic thanks to their robust architecture. It’s also built to handle large volumes of data, fitting enough for an eCommerce organization with thousands of products on the catalog.


4. Scalability: As an eCommerce enterprise grows, it needs to be capable of handling diverse products and maintain a track on their order information. Magento’s strong point lies in the fact that it allows great functionality at the back-end when it comes to inventory management. Easy inventory management coupled with automation make it easy for reordering goods.


5. Content Management System: Content management also becomes easier as Magento offers flexibility in site development and allows the hosting of vibrant web pages that boost desirability and bring in better sales.

If you are a business looking to develop the best eCommerce platform, then Magento should be your choice. We, Openwave Computing, offer superior quality Magento web development services in New York. Drop an inquiry to know more about our ecommerce solutions at info@openwavecomp.com

Why invest in Web Development for better Business Performance?

Almost three decades after the advent of the World Wide Web, we are still dependent on websites and their broad reach as a means to showcase our businesses. Even in the year 2017, websites have only grown in the number, with the tagline being "If it's important, there's already a website for it". Such is the influence websites have on our cultures.

However, not all businesses across the globe embrace web development the way they need to. Several large B2B and B2C firms use web pages only as an online directory that has their contact information and their portfolio. On the contrary, these businesses need to adopt a model where their services can be accessed online as well.

Here's why websites should invest in web development as a part of their customer outreach: 

1. Online presence

Having a website helps businesses increase their online presence. This directly translates into brand recall and consumers usually gauge the efficacy of a business by the standard of their website. By developing a website that is elegant and trendy, businesses can score brownie points. Important features such as customer service can also be integrated into these websites.

2. Marketing

Websites act like online directories that convey all the information about a business. By utilizing the website as a landing page for all digital marketing and social media marketing promotions, businesses can bring several leads to the website and get the best ROI on their marketing investments.

3. Sales & Revenues

With the new generation of consumers embracing eCommerce in a big way, it is imperative that businesses find a way to deliver their services partly or in whole through the online route. Not only does this increase the sales, in the long run, it also improves the brand image to one of being "trendy" and "futuristic". 

4. Cost-effectiveness

An eCommerce-enabled website can help keep your business costs low and help you transfer the benefits to your customers by means of competitive pricing. This, in turn, helps increase the sales volume.

If you are a business who is yet to be initiated into the world of web development, Openwave Compuitng LLC can help you. We offer superior web development services in New York and help businesses hire web developers with technical proficiency for their requirements.