Top 6 Ecommerce Web Design Features For Better Conversion Rates

The ultimate goal of setting up an e-commerce store is to strive to maximize sales of products displayed and reach higher conversion rates. There are some key elements of e-commerce website design that potentially influence conversion rates. Here, we expose those features to you so that you can enjoy an e-store that has set sail and is on course! 

Ecommerce Web Design Features

 Here are the top 6 web design features to boost conversion rates in eCommerce:

Good Quality Images and Videos of Products:
Use the best quality image of the products available to create a great first impression. Enable visitors to view the products from all directions and angles as well as zoom in and out. Having short and descriptive videos about the product will take the impression to the next level, thus increasing e-commerce sales.

Descriptive Content:
It is really important to describe the products to visitors and inform them of their uses. Users are convinced of the usefulness of products if they are well-informed. It helps them decide if they need them or not. Therefore, providing descriptive content on your website is very crucial for closing a sale.

Easy Check-Out:
Implementing too many steps for making a purchase and checking out from your website can easily make buyers refrain from buying and drop the process midway. Minimize the process as much as possible for maximum conversion rates.

Quick Navigation:
Introduce an efficient search tab for visitors to quickly navigate to the product of interest. This is again time-saving and effort-minimizing for buyers.

Customer Support:
Sometimes, customers would like to know more about a product, its shipment and other details. It's unlikely that you can anticipate all sorts of queries. So, it’s beneficial for them if you could offer a live chat to help out with their queries.

Customer Reviews:
Make sure you enable customers to have a voice in your e-store. The more positive reviews a product gets, the more likely it is to be sold t again. This way, you can stick to the best-selling products and remove the ones which don’t do so well.

Implementing all these features in the website's design, you can run a very successful e-commerce store. Are you interested in starting a website for your own e-commerce store right now? Openwave, an exemplary eCommerce web development company in New York, is at your service. Get in touch with us right away!