App optimization: How to Rank in Mobile Search Engine Results?

You’ve built an app with all the elements necessary for success. It could be the next-big-thing, the viral sensation that grips users across the world. However, there might be something amiss – and that’s mobile app optimization. No matter how well-built your application is, it won’t get noticed by users, unless Google notices it.

Getting into the App Pack

Google includes an ‘app pack’ that displays on top of mobile search results. It includes around one to six apps that match a user search query with details such as reviews, downloads and a short info about each application. Getting your application into the pack requires extensive optimization and a well-devised SEO strategy.

Here are a few proven tips that will help it attain a good ranking:

#1: Use the Right Keywords

The first rule of SEO is to ensure that the right keywords are used. Start your optimization by analyzing what keywords fit your product. Instead of basing your keyword research on the function of your app, base it on its definition. For instance, if you’ve built an event planner, users are likely to search ‘Event planner’ than ‘planning events.'

#2: Title and Description

Once your basic keyword research is taken care of, it’s now time to move on to the next most vital part – using them. Your title and description don’t just convey what your application is about, but is also what drives Google to recognize you. Use the keywords wisely. There are restrictions on the character limit, so you need to get creative on ways to develop impactful content.

#3: Get it Reviewed

The star rating and reviews will affect how your application ranks. Make sure you prompt users to add reviews once they’ve used it. You can also entice them into adding a rating by offering rewards or points in exchange. The better your ratings, the more your chances are of getting noticed by Google.

#4: Add App-Specific Keywords

This is vital, yet an often ignored aspect. If you’re trying to rank your application, why not use the word ‘app’ in your title and description? People who look for applications via search engines are highly likely to include the term as part of their search query. Optimize for it, and you’ll notice a remarkable difference.

With the right optimization techniques and a focused SEO strategy, you can push your mobile application to the top. If you don’t know how and need expert insight, Openwave is one of the best mobile app development companies in the US with a huge team of mobile application developers, SEO experts, marketing specialists and more.

Why is it Essential to Include Offline Capabilities in Your Mobile App?

Mobile users are on the move, and expecting them to be constantly connected to the internet is a long-shot. However, most developers ignore this fact and design apps, expecting users to be always online. The result? Frustration hits users when an action they were performing gets interrupted due to poor connectivity and the app just refuses to work. That’s why you need to embrace offline capabilities, allowing app users to run the application, regardless of whether or not they’re connected.

Building offline mobile apps is a smart move. Here are five tips that can help you add this feature to your app:

#1 Caching

Caching data can allow data retrieval even when the user is not connected. It should often be refreshed to load up with the most recent data. For instance, data that is subject to change such as news can frequently be updated when compared to images, locations or other information.

#2: Local Storage

For apps to function in offline environments, they must be enabled with access to the local storage, so that the information can be retrieved locally instead of waiting for the online connection to establish. However, make sure only required files are stored to prevent taking up too much space.

#3 Data Synchronization

When the connection in live, the updates must be synchronized with data stored in the back-end. This is made possible as soon as the signal is available, upon launching the application, or at predefined intervals.

#4: API Support

To avail the total benefit of caching, your mobile application developer can employ server-side caching support. The servers can indicate which information to cache, the duration as well as control the amount of data transfer. Networking libraries usually have inbuilt support for this.

#5: Queuing Operations

When the app receives no connectivity, any newly added operations are collected in a queue and processed when the app goes online. The user continues to see the unprocessed information and can use the app normally.

Getting your application to work under offline mode involves a lot of technical complexity. To achieve superior results, it’s better to hire mobile application developers in NewYork who know how to work with various instruments and technologies to build a robust mobile app that can function without an active internet connection.

Android Apps are driving Business across a Variety of Industries: Find out

With the number of mobile users worldwide expected to hit 3 billion by 2020, businesses are turning to using Android apps in an attempt to engage modern day customers. Customers think more positively about companies that are mobile friendly and are more likely to do business with them. Smartphone business apps aren’t just about marketing and branding – they also help businesses improve productivity and revenue generation.

Here are some top industries that have benefited greatly because of Android apps:

Real estate

• Engage faster with customers through notifications and messages
• Preference tracking enables buyers to find properties at preferred location
• Notify users when a property they might like is on sale
• Virtual tours of properties is possible through AR and VR

Healthcare

• Easy access to a patient’s medical history
• Sell medicines with in-app purchases
• Provide services and consultations remotely
• Build long lasting relationships with patients

Restaurants

• Find new customers for the business
• Inform users about new items on the menu
• Discounts and promotions rewarding existing customers
• Personalized services like online ordering and fast bill payments

Travel and Tourism

• Help travelers develop an itinerary automatically
• Provide best deals to help them make savings
• Create travel packages for sale inside the app
• Hotel and cab booking services can help them save a lot of time and money

Education

• Provide world class education to students
• Keep track of individual scores
• Grade faster and more accurately
• Virtual classrooms promote a fun and entertaining learning atmosphere

Banking and Finance

• Remote services like phone banking lets customers handle their money online,
• Budget management services allow customers to keep track of their spending
• Build loyalty by providing a host of personalized services
• Grow money for your clients and institution by promoting money management

Do you need a custom Android app made for your niche market affordably? You can outsource the development to a team of qualified, dedicated Android app developers and build a great app on time and under budget.

Google I/O 2017 Conference: Five New Announcements that Impact the App World

Google unveiled its plans for the future in the recent Google I/O 2017 conference. The corporation came out with multiple huge announcements, from the availability of Instant Apps for the development community to many new tools that improve the programming experience. Below are some of the most important aspects outlined in the conference.

Improved Tools For Development

One of the most significant developments underscored at the event was the introduction of new tools that would help developers in this platform. Many of them were showcased at the event, such as the Google Play Protect, a system aimed at boosting security. It helps to improve privacy and data safety by conducting extensive scans on devices. Along with this, there are new tools such as the Google Play Console, designed to assist programmers with multiple stages of the development and publishing process. The Android platform has also been enhanced with new tools such as the Android Studio Profilers which replaces the Android Monitor system.

Release of Android Instant Apps

This was a project announced at the same event the previous year. However, Google had restricted the availability of this platform to a very select group of customers. In this conference, the corporation announced that this system was now available for all developers, who could download and install it. Instant Apps is meant to provide a more enhanced experience of mobile apps with better performance and a lack of the need for installation.

Android Go – An improved version of the Android

This is a new version of the Android that is aimed at devices of the entry-level stage. The platform is also designed especially for data-restricted environments. This platform is suitable for devices with RAM as minimal as 521 MB or even less. Google aims to attract more customers and reach the milestone of a billion users with the aid of this new system.

TensorFlow Lite
The company announced the launch of TensorFlow Lite, a version of the TensorFlow software library oriented towards mobile apps. It has been built on the old platform and is aimed at aiding developers in the coding process on multiple fronts, from visual reality to augmented reality and more. The new platform will work side by side with a new ASIC chip, the Tensor Processing Unit.

These are the major changes announced by the company, which are sure to have a massive impact in the entire mobile app space. If you’re looking to understand more about Android, mobile apps or to build one for your business, then Openwave can give you the tools. We have twenty years of experience and a solid, dedicated team that has armed countless companies with world class applications.