App optimization: How to Rank in Mobile Search Engine Results?

You’ve built an app with all the elements necessary for success. It could be the next-big-thing, the viral sensation that grips users across the world. However, there might be something amiss – and that’s mobile app optimization. No matter how well-built your application is, it won’t get noticed by users, unless Google notices it.

Getting into the App Pack

Google includes an ‘app pack’ that displays on top of mobile search results. It includes around one to six apps that match a user search query with details such as reviews, downloads and a short info about each application. Getting your application into the pack requires extensive optimization and a well-devised SEO strategy.

Here are a few proven tips that will help it attain a good ranking:

#1: Use the Right Keywords

The first rule of SEO is to ensure that the right keywords are used. Start your optimization by analyzing what keywords fit your product. Instead of basing your keyword research on the function of your app, base it on its definition. For instance, if you’ve built an event planner, users are likely to search ‘Event planner’ than ‘planning events.'

#2: Title and Description

Once your basic keyword research is taken care of, it’s now time to move on to the next most vital part – using them. Your title and description don’t just convey what your application is about, but is also what drives Google to recognize you. Use the keywords wisely. There are restrictions on the character limit, so you need to get creative on ways to develop impactful content.

#3: Get it Reviewed

The star rating and reviews will affect how your application ranks. Make sure you prompt users to add reviews once they’ve used it. You can also entice them into adding a rating by offering rewards or points in exchange. The better your ratings, the more your chances are of getting noticed by Google.

#4: Add App-Specific Keywords

This is vital, yet an often ignored aspect. If you’re trying to rank your application, why not use the word ‘app’ in your title and description? People who look for applications via search engines are highly likely to include the term as part of their search query. Optimize for it, and you’ll notice a remarkable difference.

With the right optimization techniques and a focused SEO strategy, you can push your mobile application to the top. If you don’t know how and need expert insight, Openwave is one of the best mobile app development companies in the US with a huge team of mobile application developers, SEO experts, marketing specialists and more.