Why Your Business Website Requires A Redesign?

In this digitized world, we have developed exponentially as far as web design is concerned. From basic layouts to more sophisticated ones, we have tested and tried several customizations to arrive at a lucrative design in order to captivate viewers and retain them as long as possible. But this is a general opinion. When it comes to specifically target an audience, feature requirements and functionalities have to adopt such that they cater to audience needs. If you haven’t kept this in mind throughout the process of site setup, you are most likely to not have optimized it for maximum conversions.

Website Design Company in New York

Here are 4 ways how website redesigning can help achieve business goals effectively:

1) Improve Brand Recognition:

You may have redundant features and elements that are not even necessary for the kind of venture you are undertaking. Removing them and Introducing a lucrative and attractive layout that spells superior quality, it’s very much possible to lift up the reputation of your brand and take to stellar heights. A good website inevitably makes for a good brand!

2) Boost Conversion Rates:

Quality is the most important part of the equation and if that is delivered perfectly, conversions will undoubtedly keep rising. By enabling the user to navigate and get captivated by the content in the form of business descriptions, blogs, testimonials and more, you can potentially convert them to loyal customers.

3) Enhanced Audience Targeting:

Your venture would be best suited for a particular group of people. Thus your website should be designed in such a way that it fully caters to the needs of that group. From the colors that are used to the content portrayed and the functions that are enabled, it should radiate the core message of your venture. This will optimize every element and provide ultra focus towards your customers.

4) Augment Customer Experience:

Fabricating web design in such a way that all the features involved render extreme levels of functionality and simplicity simultaneously is key to providing the quality user experience. By including features like customer support chatbots, virtual reality and the like, you can further enhance the user experience and provide high levels of customer satisfaction.

Redesigning your website, you get to achieve the above more efficiently and thus, take your business to stellar heights. Openwave is the Best Web Design Company in New York. Connect with our team of experts to avail from our exclusive range of web solutions today! Don’t forget to grab your free quote! Call us now!

5 Practical Reasons Why You Should Choose PHP For Web Development

PHP programming is known for its highly efficient scripting capabilities. It has become extremely powerful over a series of updates and still stands to be the first choice of many renowned webmasters across the globe. Being highly lucrative and popular for so many years, its influence has benefited so many individuals and ventures all the same.

PHP Web Application Development Services

Here are 5 practical reasons why you should choose PHP for web development:

1) Easy To Work With:

Although exhaustive features are available for deployment, PHP scripting is fairly easy to learn.  It is simple to understand which makes developing all the more feasible for anyone. Moreover, it is consistent with all popular operating systems making it highly accessible.

2) Open Source and Relatively Economic:

Investing on this platform is not only cheap but also extremely rewarding for the kind of functionality it renders. Since it is open source, actualizing PHP in your website is quite possible without any payment at all. Further developments and modifications by professionals will require you to shell some money. Otherwise, it easily the most affordable web solutions available today.

3) Highly Flexible:

This scripting language provides a wide range of features which enables you to access and modify several databases including MySQL, Prophet, DB2, and others. Such flexibility provides room for cross-platform applications which increases your capabilities manifold and allows you to perform several important tasks without breaking a sweat!

4) Fast and Extensive:

Actions can be performed at extremely high speeds as the server is not squeezed with a lot of workload. This improves productivity and enhances the development process entirely. Additionally, it hosts and endless number of libraries which can be employed to support your work and carry them out more effectively.

All these features make PHP extremely robust and flexible simultaneously. When it comes to web development, PHP undoubtedly holds a position in the top ladder. If you are looking for a professional PHP web developer in New York, get in touch with Openwave! Our team is eagerly waiting to offer its services just for you! We are only one call away. Connect with us now!

How A Professional Web Design Company Can Up Your Game

In this era of digitization, a global shift from the physical world to the virtual space is observed quite evidently. It is absolutely necessary to have a virtual presence in order to be relevant now. The competition is too tight and many are racing against time to reach the top of the ladder. In such a scenario, it is important to be agile, efficient and trustworthy to overtake your competitors and win more customers for your business.

Professional Website Design

Here are 5 reasons why you should be hiring a professional web design company: 

1) Search Engine Optimization:

It is one of the key factors to improving discoverability of your website. Popular search engines like Google employ unique algorithms to retrieve quality content from the ocean of information uploaded every second. Professionals can optimize your content such that it gets within the radar of search engines and also displayed in the first page of search results.

2) Build A Robust and Reliable Website:

It is not enough to have your website visible. It must be stable enough to tackle huge traffic if it happens to pay you a visit and secure enough to overcome any potential threat that might be posed. It is best to be equipped with powerful tools and features to combat, not only the wave of viewers but also to ensure safety and security.

3) Unique and Improved Web Designs:

With so many websites out there, yours should have a fantastic yet unique outlook to catch the eyes of customers. It is also important to remember that is isn’t all about the looks. Functionality and extensibility also play a huge role in creating a good impression that lasts among visitors. Since professional developers know what in the game and what isn’t, they tend to have a better idea of how to create successful designs.

4) Faster Load Times:

Research reveals that customers leave the website it if takes more than 3 seconds to load. Customer retention is really important to achieve better conversion rates. So, it is highly recommended to improve load times of pages and encourage them to spend more time with your virtual address.

5) High Compatibility With Latest Technologies:

Mobile technologies are ever-evolving and many are hungry for the best. If your website is not compatible with what users prefer, you are likely to lose a lot of potential customers. So, it is important to continuously update and upgrade to stay in the game.

Due to all the reasons mentioned above, it becomes obvious why it is advantageous to get in touch with a professional web design company to create a winning website. Openwave is one such company based in New York. It professionally caters for your needs and actively updates to suit the highly demanding market. Call us to get your quote, today!

3 Amazing Implementations Of Blockchain In 2018!

The world today hinges on the several technological advancements we have made! Blockchain has been one of the pivotal points in the growth of several industries. From enhancing efficiency to improving safety, it equips businesses with a plethora of facilities ranging from good to best and increases the overall value of a venture. Society today is seeing a massive boom in all industries in the form of digitization. E-Commerce, automated industries, are some of the many examples, that the online platform is more of a playground that the physical world! To protect this sphere of technological proliferation, we need a stupendous element, immune to hacks and one which solidifies a business inside-out. The answer to this is blockchain.

Blockchain Development Company in New York

Here are 3 amazing implementations 2018 has seen in blockchain development:

1) Trading: The world of trading sees too big a crowd measure. From stocks to foreign exchange, the fields lie in plenty. A problem faced by several traders is the security of their data and reception of their winnings. A conventional broker might take a week or two to send the profits through, due to the complicated process involved and stock partners not having freedom of access. With blockchain, however, this problem is eliminated; every investor has a copy of required documents, leaving no need for authentication, thereby speeding the entire process several times.

2) E-Commerce: To say e-commerce is rising, would be a massive understatement. eCommerce is a field that rose, and has taken to the skies today! Millions of businesses exist online today, and millions more lie in the making. Businesses online often face problems in the fields of authentication and payments. Blockchain helps out these ventures by securing payments through Smart Contracts and cryptocurrencies that solidify a transaction and keep a detailed track of each user and his/her purchase.

Related: 5 Benefits of Using Blockchain in eCommerce

3) Healthcare: A field that surpasses all else in terms of advancements. We have come all the way long in the field of healthcare. From letting small infections leave we stumped, to finding cures for the incurable. The world of healthcare benefits greatly through blockchain, by allowing the exchange and protection of crucial patient information. This leads to immaculate maintenance of patient records, inevitably reducing the costs they sustain while simultaneously improving their experience.

Related: Blockchain And Its Impacts On Healthcare Industry

From e-wallets to smart contracts to complete global transparency - blockchain is empowering businesses far and wide with its stupendous provisions, which are becoming more flexible by the day! Your venture can scale to the top in no time, with the blockchain expert - Openwave! Hire our expert Blockchain Developers in New York, and watch as your business blossoms magnificently. Call us today to know more!

4 Reasons Why Drupal Web Development Is Advantageous For You

Content available on the internet is so vast that it could get really hard to find your virtual address, i.e., your website. With the world actively participating in the web, there's an urgent need to sort the way content is being uploaded. Drupal is a popular content management system used by several businesses for their websites. While it provides a professional outlook, its features are quite extensive and attractive simultaneously. 

Drupal Website Development Company in New York

Here are 4 captivating advantage of Drupal that you need to know:   

1) Open Source and Highly Customizable

One big advantage of Drupal is that it is open source, meaning it is free! Also, you can develop it further to customize it the way you want to and gain better control of your website. It's extremely useful when you want to work on web designs and improve functionality. It's undoubtedly one of the best CMS solutions one could hope for!

2) API Support:

Drupal comes with a highly flexible application programming interfaces which allow you to integrate all the popular social media modules, using analytics tools and other extensions. This enables you with the power to easily reach users from across the globe and also analyze various data that is produced in the process.

3) SEO-Friendly: 

This is another winning feature of Drupal. SEO has become extremely important to gain visibility on the internet. This CMS makes it fairly easy to achieve this feat. It lessens the burden on you and what's really attractive is that it does it quite efficiently. So, don't be surprised when you see traffic making its way to your website.

4) Responsive and Mobile-Ready:

Drupal understands the importance of smartphones and mobile applications. Therefore, it made sure it didn't compromise on being mobile-ready, again minimizing your work! You can directly manage content on the mobile version. This proves the incredible flexibility of this CMS.

It is well established that using Drupal can give your website a big thrust and win the recognition your business deserves. Moreover, it allows you to efficiently manage content by giving you more control. If you are interested in enjoying such benefits, connect with Openwave - the leading Drupal Website Development Company in New York! Get your free quote, today!

3 Killer Steps to Constructively Boost Your E-commerce Sales This Holiday Season

The growth of your business could either be stagnated or barely improve despite all your efforts to run a successful show. During such a scenario, it would be wise to implement tactics that actually bring returns and get you to the center of the game. It is a well-known fact that holiday seasons abundantly increase sales due to the widespread mood of shopping. Capturing the market at the right time in the right spot is the key to have your e-commerce sales going through the roof! 

Boost Your E-commerce Sales This Holiday Season

Here are 3 killer steps to constructively boost your e-commerce holiday sales: 

1. Master SEO: 

You need to focus on attracting organic traffic. SEO is a great way to do it if done properly. One method is creating as many back-links as you can and increase the score of your domain to achieve a higher domain rank. This will create more chances for your website to appear in the first or the first few pages of the search engines. 

2. Gain Visibility in Social Media: 

The quickest and most efficient way to get recognized is via social media. Engage with people on popular social media platforms and create a strong awareness of your brand. Capitalize on the holiday season to connect with them personally to drive traffic to your website this festive season and boost your sales.

3. Announce Promotions and Discounts:

Holiday seasons are all about offers on sales. Announce as many promotions and discounts as you can to attract customers and subsequently increase the sales of your e-commerce store. When you satisfy the customers this season, they will not hesitate to return back to your store later. 

Tip - Once you have customers coming into your store and buying your items, you get a decent idea of which item sells best. Show-case the top-selling items and increases their conversion rates. 

It’s time for pro-active work this holiday season. You have potential opportunities coming your way. Openwave provides custom eCommerce solutions so that you can take your business to the next level! Waste no time and hire the best eCommerce developers in New York, today!

Top 6 Ecommerce Web Design Features For Better Conversion Rates

The ultimate goal of setting up an e-commerce store is to strive to maximize sales of products displayed and reach higher conversion rates. There are some key elements of e-commerce website design that potentially influence conversion rates. Here, we expose those features to you so that you can enjoy an e-store that has set sail and is on course! 

Ecommerce Web Design Features

 Here are the top 6 web design features to boost conversion rates in eCommerce:

Good Quality Images and Videos of Products:
Use the best quality image of the products available to create a great first impression. Enable visitors to view the products from all directions and angles as well as zoom in and out. Having short and descriptive videos about the product will take the impression to the next level, thus increasing e-commerce sales.

Descriptive Content:
It is really important to describe the products to visitors and inform them of their uses. Users are convinced of the usefulness of products if they are well-informed. It helps them decide if they need them or not. Therefore, providing descriptive content on your website is very crucial for closing a sale.

Easy Check-Out:
Implementing too many steps for making a purchase and checking out from your website can easily make buyers refrain from buying and drop the process midway. Minimize the process as much as possible for maximum conversion rates.

Quick Navigation:
Introduce an efficient search tab for visitors to quickly navigate to the product of interest. This is again time-saving and effort-minimizing for buyers.

Customer Support:
Sometimes, customers would like to know more about a product, its shipment and other details. It's unlikely that you can anticipate all sorts of queries. So, it’s beneficial for them if you could offer a live chat to help out with their queries.

Customer Reviews:
Make sure you enable customers to have a voice in your e-store. The more positive reviews a product gets, the more likely it is to be sold t again. This way, you can stick to the best-selling products and remove the ones which don’t do so well.

Implementing all these features in the website's design, you can run a very successful e-commerce store. Are you interested in starting a website for your own e-commerce store right now? Openwave, an exemplary eCommerce web development company in New York, is at your service. Get in touch with us right away!