6 Incredible Hacks for Email Marketing in 2018!

Among the majority of marketing strategies enterprises employ today, email marketing has to be one of the most efficient ones that appeal directly to the user from their inbox. If you own a firm or are looking forward to email marketing for your business, don’t miss out on these amazing hacks that’ll give you equally amazing results!

1.) Don’t end up in the Spam Folder

It is vital to get prior permission from the user as well as not annoying them by sending a bunch of irrelevant emails frequently. Keep the subject of your emails clear and catchy. A majority of users tend to dump emails into spam folder just by taking a look at the subject.

2.) Cater to the Right Audience

Merely sending emails to a large number of people or subscribers will not boost your business. Catering to the right subscribers is the key. Offer them fresh content and interesting offers as an incentive for signing up.

3.) The Customer is the First Priority

This is not something new. Although studies show that existing customers are more likely to make frequent purchases than new customers. So place your existing customers one slot above the prospective ones. Deliver them relevant content and exclusive offers and they are sure to shower the love back.

4.) Make use of Automation

When it’s possible to track your customer’s activities, you could email automation to drop them a message at the right moment as they are browsing through something. It has been proven that companies that use automation for marketing are more successful than those that don’t.

5.) Personalization is Important

If you make users feel like they are just one among the many in the herd, there are chances that they will not show much interest in your mails. But, when you make them feel like the email has been made keeping their previous activities in mind, they will show more interest in checking out your website.

6.) Focus more on the Psychological Side of Marketing Data

You should be able to look beyond spreadsheets and numbers representing consumer data and focus on what’s more important - analyzing the behavior of your consumers. This will help you sort out important products from the unimportant ones.

For expert email marketing strategies, get in touch with Openwave today! Call us +1(212)209.1537 | Get Free Quote - info@openwavecomp.com