Do you run a business? Are you contemplating an online presence? Chances are you have already consulted with quite a few website development companies who have all given you the name of the same platform to go ahead with WordPress.
When it comes to CMS platforms, WordPress is the real star as it enjoys enormous popularity across the globe. With an estimated 80 million websites powered by the CMS, it has become an in-demand platform even after several years from its original release.
So, what gives WordPress the edge that its competitors have not been able to replicate? Let’s find out:- Aesthetics: Unlike most CMSs on the market, WordPress boasts of a vast online theme library. With thousands of free and paid themes at the disposal of website developers, building a unique site is very easy to accomplish.
- Agility: Building an agile website that is full of features is best possible when the platform used for development is WordPress. Thanks to its large open source community, the WordPress ecosystem is thriving with thousands of free plugins and add-ons which allow integration of cutting-edge functionality into the website.
- Safeguards: Security is never a concern as the CMS platform allows the incorporation of additional layers of safeguards through custom-developed plugins. This is highly useful for eCommerce websites which require foolproof security to promote their businesses.
- Backend Control: Administration of the website is simplified due to an intuitive UI at the backend which allows addition and management of content with relative ease. The dashboard is developed with a diverse user base in mind, and is, therefore devoid of any coding requirements. All actions are based on a GUI.
- Visibility: From customizable URLs to auto-generated meta tags, there are a host of features which make this platform a digital marketer’s best tool. The platform is SEO-ready and aids in boosting the organic reach of the website on the internet by delivering a high rank on the SERPs.
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